Sam Adams Newsletter

Hey Badassbeer!

I’m Jim, the brewing manager at the Boston Brewery. My to-do list varies every day, from propagating yeast for a brew, to running tests in the lab, to developing new recipes and performing quality evaluations, and sometimes operating our brewhouse equipment. But in my career as a brewer I’ve done every task imaginable. While I was in grad school for chemical engineering I began volunteering at a local brewery, where I helped on the bottling line – mostly in place of doing my research project. I received my master’s degree, but instead of staying for a Ph.D., I got an entry level job at a brewery and never looked back. This can be a difficult industry to start out in, with long hours and physically demanding work, but if you stick with it, you never know where you will end up! Working in the craft brewing industry is rewarding in so many ways, and there are great opportunities everywhere you look. One of the best parts of my job is getting to see the entire brew process through, from creating the recipe all the way to seeing our tour guests tasting the final product. But if you’re not able to make it to the brewery, crack a bottle of your favorite Sam Adams and read on for everything we’re up to this month.


We are once again proud to be the official beer sponsor of the Boston Marathon. When
Jim Koch, founder and brewer of Samuel Adams, released his first batch of Samuel Adams Boston Lager to the public, it was on Patriots’ Day (the day of the Boston Marathon) in 1985, right here in Boston. As if the city needs another reason to take pride in this heralded event, the alliance of two of Boston’s most recognized and beloved organizations makes the marathon even more special.

Available for a very limited time leading up to Marathon Monday, Samuel Adams Boston 26.2 Brew will be on draft only at race-related events, the Samuel Adams Boston Brewery, pubs and restaurants along the marathon route, and a limited number of pubs and restaurants throughout New England. Visit our website to learn more about this special beer, and check out our beer finder to find it near you!

Cheers to runners, spectators, and Bostonians celebrating the 121st Boston Marathon!


LongShot American Homebrew Competition
For 20 years, Samuel Adams has searched coast to coast for the country’s best homebrews in our annual LongShot American Homebrew Contest. This month, the competition comes full circle with the release of the LongShot Variety Pack. This 6-pack includes two bottles each of our winners’ beers, which will also be available in limited draft. Join us in raising a toast to the winning brews:

This mixed-fermentation American wild ale leads with an aroma of stone fruits and spice. Apricots impart a dry, sweet flavor that leads to a pleasant, lingering tartness.

This saison blends a soft malt character from white wheat with delicate floral notes of English hops, and finishes with a hint of pepper from Belgian yeast.

This Imperial Stout is aged on cocoa nibs and its decadent flavors of chocolate, espresso, and hints of raisins, lead to a lingering sweetness to finish.


Samuel Adams Hosts Brewing the American Dream Pop–Up Pitch Room Competition to Celebrate Food & Beverage Innovators in Austin, TX.

Samuel Adams Brewing the American Dream hosted its first-ever Pop-Up Pitch Room Competition in celebration of start-ups gathering in Austin, TX for South by Southwest. Brewing the American Dream, Samuel Adams’s philanthropic program, provides micro-lending, coaching and mentoring to food, beverage, and craft brewing small business owners nationwide. Catherine Stiles, founder of Barbecue Wife Bloody Mary Mix, was awarded Grand Prize and named People’s Choice winner for having the best pitch based on the quality of the presentation, creativity, passion and product viability. Stiles won a $10,000 business grant, a media package from Foursquare, and will receive extensive business mentorship from of the team at Samuel Adams. Tapping into Austin’s celebration of interactive technology, drinkers at the event and nationwide were invited to virtually vote on Facebook Live for the “People’s Choice Award”, a $5,000 prize which Stiles also took home.

Samuel Adams Brewing the American Dream Launches New Website/We are also excited to announce the launch of our newly designed Brewing the American Dream website that brings to life the stories of our passionate entrepreneurs and provides access to resources for food and beverage small business owners interested in learning more about our program. It features an interactive map so you can check out small businesses that we partner with across the country. You can also browse our events calendar for the year so you can plan to attend a Speed Coaching event near you!

Samuel Adams Upcoming Speed Coaching / Join us as we kick-off off our 2017 Brewing the American Dream Speed Coaching season in Allentown, PA. Speed Coaching is an incredible opportunity for small business owners of food, beverage and craft brewing businesses to get real world coaching on a range of issues from sales and distribution, to packaging and finance, to marketing and social media. Coaches from Samuel Adams, local-area business experts, and Accion, the nation’s leading non-profit provider of small business capital, are on tap to give concrete information and advice to help entrepreneurs make smart decisions. Join us on Monday, May 8th from 6:00 – 8:30 p.m. at Allentown Brew Works, located at 812 Hamilton Street, Allentown, PA.

To learn more, visit
Brewing the American Dream.


26.2 BREW



This deep golden Gose style ale is as exceptional as the athletes that run the Boston Marathon. A blend of malted and unmalted wheat creates light cereal notes, while Saaz Noble hops contribute a crisp, citrusy character. Salt and coriander, traditional ingredients in this style, add a subtle peppery spice that gives way to a clean finish, accented by notes of soft fruit and zesty citrus. This light-bodied, limited release brew is a refreshing, delicious choice whether you’re pounding the pavement or cheering from the sidelines.


Item of the Month

Fresh as Helles T’s!

Have your favorite shirts been hiding under layers of sweatshirts and jackets all winter? It’s time to celebrate the warmer temperatures of spring by finally going sweater-free in a fresh new shirt! For a limited time, our Fresh as Helles T’s are available on our E-store for an incredible price. After all, who doesn’t want to look Fresh as Helles for spring?


In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.



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April After-Hours:
Beer & Oysters

Come by the Samuel Adams Boston Brewery on Thursday, April 20th to celebrate our partnership with the Wellfleet SPAT! SPAT, or Shellfish Promotion and Tasting, Inc., promotes the shellfish farming industry in Wellfleet, MA. We’ll be pairing legendary Wellfleet oysters with beer, providing a sensory exploration experience! Your ticket gets you 6 samples of our newest beers to pair alongside 6 locally grown oysters. Because of the unique nature of this event, tickets will be $20.

This is a 21+ event and last call is at 8:15 p.m.

Where: The Samuel Adams Boston Brewery
When: Thursday, April 20th, 5:30–8:30 p.m.


American Craft Beer Week
Pig Roast

Are you a fan of live bluegrass music, fresh cooked BBQ, and Samuel Adams beer? Join us Friday, May 12th as we kick off American Craft Beer Week with our 3rd Annual ACBW Pig Roast at the Samuel Adams Boston Brewery! We’re opening the doors to our brewery and hop garden and getting hog-wild with our friends from Blue Ribbon BBQ. the Four Bridge Bluegrass Band, and Nelson Hiller and Friends. We’ll be roasting several whole pigs and serving up pulled chicken and pork with all the sides n’ fixin’s, homemade beer BBQ sauces, and of course, plenty of brewery–exclusive Samuel Adams Beer! In addition to the live music, your ticket includes a full BBQ dinner (vegetarian option available) and six 7oz beer samples.

For serious BBQ and craft beer lovers, we’re thrilled to offer a very limited VIP session with Blue Ribbon BBQ’s head chef and a Certified Cicerone from the Boston Brewery, who will teach you the art of the carve and the perfect beer pairing. Your demonstration will include its very own pig, carving tips and tricks, and most importantly, a guided flight of exclusive brews from our Barrel Room Collection paired with different cuts of pork. The VIP session will last from 5:45–6:30 p.m. and afterward you’ll keep the festivities going with the party’s full beer and food spread.

This is a 21+ event. Last call is at 8:45. General Admission tickets are $30, and VIP Experience tickets are $55. Sorry, no refunds.




Our Boston Lager Apricot-Mustard Glaze is a flavorful glaze for both pork and poultry dishes, and is perfect for any springtime occasion. The fiery heat of an English mustard contrasts the sweet flavor of the apricot preserves and is rounded out by the well-balanced malt notes of Samuel Adams Boston Lager. Pour this seasonal glaze over a roast at the beginning of the cooking, and the flavor will continue developing as it cooks down and mixes with leftover juices in the pan. We like to pair this with – what else – Boston Lager, but try it with Fresh as Helles for a festive seasonal twist!

Whisk together all ingredients. Season to taste.


  • ½ Cup Samuel Adams Boston Lager
  • ½ Cup Apricot Preserves
  • 1 teaspoon Freshly Ground White Pepper
  • 1 Tablespoon Apple Cider Vinegar
  • ⅓ Cup English Mustard
  • Salt, to taste

© 2017 The Boston Beer Company, Boston, Ma
The Brewery, 30 Germania St., Boston, MA
Click here for our Terms and Conditions.

This email by The Boston Beer Company
30 Germania Street | | Boston | MA | 02130

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