Troegs News Letter

TroegsWay November 2015
Beer Visit Shop Blog

  Blizzard Of Hops & Anthology Winter  
  Nugget Nectar is here! We officially rolled out our infamous Imperial Amber Ale to Central Pennsylvania, Philadelphia, and Lehigh Valley on January 11. Additional street dates through February are as follows:

January 18 – Western PA and NEPA
January 25 – DC, MD and NJ
February 1 – CT, DE, OH, MA, NC, NY and VA

Be sure to check out one of our “First Squeeze” events in your area. We’re hosting Nugget Nectar first tapping events in all of our major markets, and we’ve got tons of cool swag to giveaway at each event, including art prints, pint glasses, and bottle openers featuring our new Nugget Nectar artwork.  

It’s impossible to forget your first squeeze. Once a year, as the newest humulus lupulus harvest arrives at Tröegs, we blend these super-fresh hops into an Imperial Amber Ale. Excessively dry-hopped, Nugget Nectar is an explosion of pine, resin and mango.


  Mad Elf  
  We’re excited to announce plans to construct our new Splinter Cellar, which will add fermentation space for wood-aged specialty beers and serve as the new entrance for our behind-the scenes guided tours. The room will feature glass exterior walls on the northeast side of the brewery and three new wooden fermenters (called “foeders”) that will stand more than 23 feet tall. Construction has already begun earlier this month! Check out our blog for the full story.


  New Trøegs Art Unveiled  
  On February 1, the Hop Cycle comes full circle again as Cultivator hits the shelves. Emerging from springtime’s fertile ground, this spring Helles Bock celebrates the start of hop-growing season as sprawling fields of hop rhizomes climb and tether to hop bines. Our spring bock delivers hints of toasted grains, fresh baked bread and delicate floral hops. For 2016, we’ll release Cultivator in 6-packs, 12-packs and cases of 12-ounce bottles as well as 12-packs of 12-ounce cans. Its new art follows the same path as our recently refreshed artwork, with a festive teal green color as a tribute to springtime, and cream and charcoal accents.  

  Winter Displays  
  To coincide with the release of Cultivator, our new Anthology Spring sampler pack will follow the same new look of our recently updated Anthology Winter. Each 12-pack includes our flagship Perpetual IPA along with year-round favorite HopBack Amber, Hop Cycle seasonal Cultivator Helles Bock, and another exclusive limited Scratch Beer release – a Belgian-style Saison. In the coming months, we’ll introduce new packaging and artwork for the remaining Anthology sampler packs for summer and fall, each including Perpetual IPA and rotating year-round, Hop Cycle, and Scratch Beer releases. 

  Nugget Nectar  

You know how a familiar guitar riff can take you to a great moment? Our newest year-round beer, Solid Sender Ale delivers a dynamic, dependable rhythm of caramel malt and Cascade hops. After a soft launch in PA, MD and NJ, Solid Sender is now available everywhere you can buy Tröegs beer as of January 1. Solid Sender Ale replaces Tröegs Pale Ale in our family of year-round beers. The term “solid sender” implies dependability and loyalty, proving the perfect name for our new “go-to” ale. Like a finely crafted tune, it’s the perfect beer to get stuck in your head. Use our Brew Finder to locate Solid Sender near you.


  Happy Holidays!  
  Click HERE for a complete list of Tröegs events for the month of January and beyond, including tons of Nugget Nectar “First Squeeze” events.

Thu. 1/14 – Tröegs Blizzard Blitz @ Maggie McFly’s, 195 Federal Rd, Brookfield, CT – 5 to 8:30pm – Bar crawl to each southern Maggie McFly’s location!

Sat. 1/16Hibrewnation @ All Star Complex, 2638 Emmitsburg Rd, Gettysburg, PA – 12 to 5pm – Sample beer from 80+ breweries!

Wed. 1/20 – Pint Night @ Local 149, 149 P Street, Boston, MA – 7 to 9pm

Sat. 1/23Asheville Winter Warmer Beer Fest @ Asheville Civic Center, 87 Haywood St, Asheville, NC  – 3 to 7pm

Fri. 1/29 – Tröegs Sausage Fest @ Blue Dust, 601 Amity St, Homestead, PA – 6 to 9pm – Outdoor tailgate party!

Sat. 1/30Wooster Winter Brewfest @ Wooster Hospitality Transit, 1450 Spruce St Extension, Wooster, OH – 6 to 10pm

Sat. 1/30 – Meet the Brewery @ Liberty Mountain Resort, 78 Country Club Trail, Fairfield, PA – 8 to 10pm

Sun. 1/31 – Sol Beer Fest @ Sol Mexican Cantina, 3366 US-22, Branchburg, NJ – 1 to 5pm


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Tröegs Brewing Company

200 East Hershey Park Dr. Hershey, PA 17033 | 717.534.1297

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