Happy New Year! It’s hard to believe another holiday season has come and gone, but here at the brewery we’re excited for what January has in store. It might be the coldest month of the year, but we’re embracing that by hosting an awesome open house, listening to (and rewarding) your conversation about the weather on social media, and of course, warming up with some great beers. We have a few brews fresh out of the fermenters that are headed your way, as well as several returning favorites including Cold Snap and Scotch Ale, winner of our 2015 “Brewer’s Vault” drinker vote. With all of that to look forward to, you won’t even notice the temperatures dipping. Cheers to a new year and new beer!
The coldest season is around the corner, but don’t hunker down until you’ve picked up the Samuel Adams Cabin Pack. In addition to introducing a brand new Session Ale, we’re excited to bring back some classics including Scotch Ale, the winner of our Brewer’s Vault contest in which we asked you to vote for your favorite throwback beer to bring back in 2016. We have a good feeling this year’s pack will get you through winter’s chilliest days.
Boston Lager: The backbone of the Samuel Adams family of beers, this complex and balanced lager is a great brew no matter what time of year.
Cold Snap: This crisp and hazy golden White Ale is a sign of warmer days to come with its refreshing blend of smooth wheat and subtle kick of spring spices, fruit, and floral flavors.
Noble Pils: Brewed in the Bohemian tradition yet anything but ordinary, this crisp golden lager is full of character with all five Noble hops for a layered fresh and citrusy flavor.
Escape Route: Our take on the classic Kölsch style combines the subtle fruit notes of an ale with the smooth crispness of a lager for a bright, refreshing brew.
Session Ale: This down-to-earth ale, available only in this pack, celebrates the floral, bitter, and slightly spicy character of Tettnanger hops, along with more earthy notes from East Kent Goldings.
Scotch Ale: Full-bodied with roasted and chocolate malt notes, this beer’s subtle smoky flavor is followed by a lingering, sweet finish and distinct coffee character. Brought back by drinker demand, this beer is only available in our Cabin Pack. Once it’s gone, it’s gone!
Coldest Week of the Year
You can’t fight the weather and with another New England winter about to bear down on us, we’ve decided to celebrate it instead. We’re heralding Cold Snap’s return by celebrating the coldest week of the year – typically the third week of January. Take to Twitter to let @SamuelAdamsBeer know how miserable your weather is. We’ll watch the conversation, declare the city with the most cold weather-related buzz, and then throw a party for all those who endured the coldest of the cold.
More of a show-not-tell person? Post a picture on Instagram expressing how you feel about the winter with #SnapTheCold #Contest (you must use both) @SamuelAdamsBeer and we’ll pick a winner every week to receive a Cold Snap prize pack and a $50 American Express gift card. Find a Cold Snap party near you here.
Coming Soon: Sam Adams Nitro Project
It’s a new year, and that means new beers! The Sam Adams Nitro project launches at the end of this month and is unlike anything we’ve done before. Known for their captivating cascades and smooth creaminess, nitrogenated beers are often linked to stouts; but we’re breaking the mold, introducing a White Ale, IPA, and Coffee Stout. One sip of our smooth, velvety Nitro White Ale with its light wheat character and hints of orange and peppery spice, and you’ll be hooked. The IPA, at 100 IBUs, is dry-hopped to achieve a bold hop character with resinous pine and citrus hop notes, while still maintaining the classic nitro smoothness we love. The rich, robust Coffee Stout has notes of bittersweet chocolate and dark fruit, and is made with Sumatran and Indian Monsoon Malabar coffees that add a deep, roasty finish. Look for all three in 15oz. cans and Nitro White Ale on draft starting at the end of January. Find out more here, then pop, pour, and enjoy!
Last month a panel of judges, including our Founder and Brewer Jim Koch, named New York City-based Chic-a-peas the winner of the 2015 Brewing the American Dream Pitch Room Competition. Chic-a-peas co-founders Dave Levi and Darren Shlisky were awarded a $10,000 grant and will receive a year’s worth of coaching and mentoring from Samuel Adams employees. To learn more about the Pitch Room Finals and where to find Chic-a-peas products, click here.
BTAD Spotlight on: Harlem Chocolate Factory, New York
The Harlem Chocolate Factory is an artisan chocolate company based right in the heart of Harlem. This female-owned business started by chocolatier Jessica Spaulding uses high-quality ingredients in its premium, decadent chocolates, which Jessica shared with us when she competed in our New York City Pitch Room Regional event in November. Click here to learn more about Harlem Chocolate Factory and the awesome handcrafted treats, including Harlem bars, truffles, bark, and more, that pay homage to Harlem’s culture and history!
To learn more about other small businesses in our program across the country, visit our website. Cheers to knowing our beer doesn’t just taste good, it does good!