Sam Adams News Letter

Hey Badassbeer!

Here at Sam Adams, we’re already looking towards the fall – why wouldn’t we when August marks the beginning of OctoberFest season? While we might be entering the homestretch of summer, there’s still plenty of time to grab your friends, head outside and share a few cold Sam Adams. From pre-season tailgates to late summer cookouts, our fall brews are just right for enjoying during the last of summer’s warm days and the first of autumn’s brisk nights. And if you’re closing out the season by training for an upcoming Steinhoisting competition, be sure to have a cold OctoberFest on hand to help rehydrate. Prost!

Fall Variety Pack

There are some undeniable signs that autumn is in the air – the start of football, swapping shorts for pants, the thrill of baseball pennant races, and of course, fall beers. This year’s Fall Variety Pack is filled with some classics – Boston Lager, OctoberFest, and Harvest Pumpkin Ale – but also features Hoppy Red, a brand new style only available in this pack. Bring it with you to share with friends wherever fall takes you!

-Boston Lager: Amber Lager; Our original beer is full-flavored with a balance of malty sweetness contrasted by hop spiciness and a smooth finish. 4.9% ABV

-OctoberFest: Marzen; Hearty and smooth, this deep amber brew uses a blend of rich malts for a roasty sweetness with hints of caramel. It’s everything we look forward to about the fall. 5.3% ABV

-Harvest Pumpkin Ale: Pumpkin Ale; Smooth, rich, and roasty with real pumpkin, roasted malts, and pumpkin pie spices. 5.7% ABV

-Hoppy Red: IPA; Amber, smooth, and resinous, this ale was inspired by our exploration of Australian hops. 5.7% ABV

Food Truck Festivals of America

Summer may be ending but that doesn’t mean it’s too late to join us at one of the upcoming Food Truck Festivals of America! We can’t think of a better way to maximize the last of the warm weather than to be outside enjoying delicious dishes from local food trucks and sipping cold Sam Adams beers. For more information, visit Food Truck Festivals of America website.

Upcoming Brewing the American Dream Events

Cheers to this year’s Brewing the American Dream Brewing and Business Experienceship winners Grant Farley and Marta Jankowska, owners of ChuckAlek Independent Brewers, on the opening of their new tasting room at their brewery in Ramona, CA.

We are excited to announce that Marta will also be representing the Brewing the American Dream program at the Pink Boots Society’s Beer Bratwurst & Beyond tour of the Bavarian Beer Trail in October. The nine-day tour will include visits to local breweries, restaurants, a beer festival, and other under-the-radar beer destinations. As part of the tour, Samuel Adams Director of Brewing, Jennifer Glanville, will lead a visit to a local hop farm to talk about hop growing and selection. There are still tickets available for anyone who is interested at Treasures of Europe Tours.

Upcoming Speed Coaching Events
Attend one of our upcoming Samuel Adams Brewing the American Dream Speed Coaching Events for nuts and bolts business advice from our employees! Through Samuel Adams Speed Coaching, small business owners in the food, beverage, and craft brewing industries can participate in up to six 20-minute high-impact coaching sessions in areas such as: sales and distribution, packaging, marketing, social media, and finance with coaches from Samuel Adams, local-area business experts, and Accion, the nation’s leading nonprofit provider of small business capital and coaching.

To learn more, visit our website.

Chicago, IL – Brewer Specific Event – August 27, 2015, RSVP
Seattle, WA – September 17, 2015,
Washington D.C. – October 14, 2015,
Boston, MA – October 18, 2015,
New York, New York – November 16, 2015,
Austin, TX – November 18, 2015,

Pitch Room Wild Card Voting Is Live The finalists have been chosen! Vote now for the Samuel Adams Brewing the American Dream Pitch Room Wild Card winner, providing the opportunity for entrepreneurs to receive a business grant and extended mentoring from Samuel Adams.

First brewed in 1810 for the Crown Prince’s 16-day wedding ceremony in Munich, Marzen style beers quickly became synonymous with Oktoberfest. Although most beers served at the modern-day celebration in Germany are lighter in color and body, our traditional brew blends a generous helping of hearty malts to create a deep, smooth flavor with notes of caramel and toffee. Bavarian Noble hops add a touch of floral hop complexity, and a slightly sweet finish makes OctoberFest the perfect segue match for the fall.

Check out our Find a Sam page to find OctoberFest near you.

Tailgating season is right around the corner – what better way to serve game time snacks than on a Sam Adams Engraved Football Cutting Board? Click here.

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

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Join us for two of our favorite things, Samuel Adams OctoberFest and Chili, as we celebrate fall at our September Open House!

WHEN: Thursday, September 17th, 5:30-8:00 p.m.
WHERE: The Samuel Adams Boston Brewery


Flight Night – Join us next Wednesday, August 26 from 5:00PM – 7:00PM for our last Flight Night of the summer. It’s your last chance of the season to create your own flight plan from our tap and growler beer list, ranging from experimental brews to our flagship Boston Lager and Seasonal styles. No RSVP required.

Samuel Adams Rebel IPA Buffalo Wings

One of our favorite pairings is Rebel IPA and Buffalo Wings. In fact, we recently worked with the Culinary Institute of America to study how the hops in our IPAs affect the heat in spicy foods, and here’s what we found.

We had so much fun that we decided to take our experiment one step further and create a Rebel IPA infused Buffalo Wing recipe. Bring on the hops! Bring on the heat!

Combine all marinade ingredients, then add the chicken wings. Let the wings marinate for 1-2 hours, then drain them and pat dry. Season the chicken with black pepper, cayenne pepper and salt, then cook them on the grill (12 to 16 minutes) or in the oven (15 minutes at 375 degrees, or 7 to 10 minutes on broil) until they are cooked through. Combine all sauce ingredients in a saucepan, except for the butter, and reduce slowly over heat for 30 minutes. Slowly add and melt the butter. Once the butter is incorporated, remove the sauce from the heat and mix the wings with the desired amount of sauce. Top the wings with chopped scallions and serve alongside lime wedges and Blue cheese or ranch dressing, if desired.

  • Wing Ingredients:
  • 3 lbs. (approx. 16-20 wings) chicken wings
  • 1 tbsp. black pepper
  • 1 tsp. cayenne pepper
  • 1 tsp. salt
  • Marinade Ingredients:
  • 1 bottle Rebel IPA
  • 2 oz. kosher salt
  • 2 oz. sugar
  • 1/2 oz. Tabasco sauce
  • 2 oz. lime juice
  • Sauce Ingredients:
  • 1 cup BBQ sauce
  • 1/2 cup Samuel Adams Rebel IPA
  • 1 orange, zest and juice
  • 2 limes, zest and juice
  • 4 oz. Sriracha sauce (or 2 oz. Tabasco sauce)
  • 4 oz. sweet butter (or regular butter)
  • 1 cup scallions, chopped
  • Blue cheese or ranch dressing, if desired.

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