For many beer fans out there, fall is really the most wonderful time of the year – and we won’t argue there! We’ve been busily brewing OctoberFest (and of course, raising a stein or two) as well as our other fall beers. But that’s not all we’ve been working on – we just kicked off a 12 city tour of Kosmic Mother Funk Grand Cru and also released a new variety pack called Adventures in Lager that we think you’ll really enjoy (more on the tour and the pack below). So without further ado, enjoy this month’s edition of What’s on Tap!
Celebrate Octoberfest with us!
Our stein hoisting competition is back for another season as we search high and low for two national champions to send to the Oktoberfest celebration in Munich! Visit our website to check out the national leaderboard and to find a stein hoist near you.
Can’t get enough OctoberFest? We have some great OctoberFest gear in our new e-store! From a ceramic stein to lederhosen t-shirts, we have plenty of gear for you or the OctoberFest fans in your life. Check out the e-store here.
KMF Grand Cru Tour
Kosmic Mother Funk (or as we sometimes call it, “KMF”) is a unique Belgian ale, aged in Hungarian oak tuns for over a year and fermented with multiple micro-organisms found in the environment of our historic 150-year old Boston Brewery. This unique brew is blended at varying levels into each of our Barrel Room Collection beers. For the first time, we’re releasing a batch of KMF Grand Cru and taking it on a mini coast-to-coast tour of 12 U.S. cities. Visit the website for the full schedule and vote to have KMF Grand Cru come to your city! Attending a KMF Grand Cru event? Be sure to use hashtag #KMFtour to let us know what you think!
Adventures in Lager
Lagers are very near and dear to our hearts, so we decided to brew a variety pack that showcases their versatility across several styles. Starting off with our flagship Boston Lager, and adding some oomph to some other favorite styles and new creations, we think you’ll be as excited about these brews as we are.
Boston Lager: Jim Koch’s family recipe is full-flavored with a balance of malty sweetness contrasted by hop spiciness and a smooth finish.
Double Black: Cloaked in mystery and darkness, this style was originally stored in deep caves in the shadowy forests of Germany. Our double version is dark, rich, and roasty with a full body and subtle notes of caramel and chocolate that is accented by an unexpected and crisp finish. Dark in color and smooth in flavor, this beer shows that looks can be deveining.
Double Pilsner: Our audacious single hop brew uses an abundance of Hallertau Mittelfrueh Noble hops – almost 12lbs per barrel – to give this beer an unmatched flavor dimension and complexity. This prized hop is one of the original varieties from the Bavarian growing region, revered for its unique spicy and citrus character.
Helles Bock: This brawny Helles Bock has a firm malt backbone and toasty biscuit notes accompanied by subtle, spicy hop bitterness. There is a softer side to this big brew as it finishes with lighter notes of honey.
The Vixen: Dark, rich, and enticing with a spicy kick, this cocoa colored brew is full-bodied, roasty, and slightly sweet. The smooth richness of dark cocoa is blended with cinnamon and the subtle spice and heat of chilies for a flavorful and vibrant brew.
Noble Pils: Each of the five Noble hop varieties used in this brew adds a slightly different aroma and flavor to the beer, from citrus and spice to pine and floral. The result is a boldly flavorful pilsner that’s crisp, complex and refreshing.
Adventures in Lager is available now for a limited time, both in 24 packs and on draft at beer festivals across the country.
Brewing the American Dream Updates
Are you a food, beverage, craft brewing, or hospitality small business owner? Are you looking for marketing, packaging, legal, financial or sales and distribution advice? We can help!
Check out where Samuel Adams Brewing the American Dream Speed Coaching is headed next:
Upcoming Speed Coaching Events
– Lehigh Valley, PA: 9/23, 6-8:30PM RSVP HERE
– Boston, MA: 10/6, 7-9:30PM RSVP HERE
– Washington DC: 10/8, 6-8:30PM RSVP HERE
– New York, NY: 11/17, 7-9:30PM RSVP HERE
Are you a New England based food or beverage Small Business Owner with a passion for your product? Give us your best pitch!
We are hosting a national contest for small business owners in the food and beverage industry, who may be interested in learning the art of “perfecting their pitch.” In addition, business owners will compete to win a $10,000 grant, extended coaching and mentoring from Samuel Adams, and the chance to pitch their product to a panel of retailers and buyers.
Please note that you must have a packaged product that can be sold to consumers to be considered for the Pitch Room. Click here to apply for our Boston Regional Pitch Room Competition! You must apply by September 29th to be eligible for consideration.
Where: Samuel Adams Boston Brewery 30 Germania Street Boston, MA 02130
When: 10/6, 5-6:30PM
Visit samuealadams.com/btad to learn more and see a full list of our upcoming events.