Troegs Newsletter


 

Troegs Tales Newsletter
In This Issue
Crisp. Hoppy. Pilsner.
Our bottle caps. Your imagination.
Scratch Beer Update
PA Flavor & Susquehanna Ale Trail Tickets
Beer & Baseball
Tröegs Events

Crisp. Hoppy. Pilsner. Learn More 
After a brutally cold and unforgiving winter season, we at Tröegs have been experiencing some serious cabin fever. And what better way to usher in sunny skies and warm temperatures than with our summer seasonal, Sunshine Pils! Our crisp, refreshing thirst-quencher returns in 2014 as part of our Hop Cycle seasonal series. Cases, six-packs, and single 12oz. bottles are currently available in our General Store, and draft and growler fills are available in the Tasting Room. Also, kegs and cases have started shipping to retailers throughout our eight-state distribution footprint. Finally, we are excited to announce that Sunshine Pils is coming in cans! Expect to enjoy some liquid summer in cans by the first week in May. We can’t think of a better friend to take to the beach, on a hike, or on a camping trip!
 

Our bottle caps. Your imagination. Learn More
It’s time to dig out those old Tröegs bottle caps you’ve been saving. That’s right! The Art of Drinking Tröegs bottle cap art contest returns in 2014. The rules of the contest are simple: make art using Tröegs bottle caps. You can create your Tröegs-inspired masterpiece in any medium you desire: painting, sculpture, photography, textiles, etc. As long as you employ our bottle caps in its design, it is eligible for the contest. Don’t limit your creativity! We’ve gotten all kinds of imaginative entries over the years, many of which are on display throughout the brewery. Once all of the entries are received, we will recruit a panel of judges and pick what we feel are the five best examples of creative bottle cap use. The grand prize winner will receive $500 in cash. We will also open voting for a “People’s Choice Award” on our Facebook page once all entries are received. The People’s Choice winner will receive a $250 Tröegs gift card. Additionally, each of the three runner-up entries will receive a $50 Tröegs gift card. We will accept entries until midnight on September 1, 2014. Need more info? Click HERE for additional details. Drink Tröegs beer, get inspired and make art!
 

Scratch Beer Update Learn More
We just released three new Scratch Beers in the Tasting Room on Thursday, March 27. Scratch #135 – Rye Ale is a full-flavored Amber Rye Ale hopped with a healthy dose of Chinook, Crystal, and El Dorado hops and 15% Rye added to the malt bill to impart a subtle dry, spicy finish. Scratch #137 – IPA represents further refining of our HopCyclone process. Aggressively dry-hopped with 100lbs. of equal parts Cascade, Chinook, and Citra hops, this intense IPA doesn’t pull any punches. The flavor of Scratch #138 – Belgian Style Brown Ale originates in the Abbey Ale yeast strain, which produces a distinctive dried fruit quality similar to raisins, prunes, figs, and dates. As the flavor develops, the dried fruit character endures, adding traces of caramel, toffee, chocolate, and dark rum as well as subtle spices, roasted nuts, and toasted grains. We also still have Scratch #136 – Red Ale on tap in the Tasting Room, with a limited supply of bottles coming soon to the General Store. Hurry in to try them all before they disappear! On the Scratch Beer horizon, look for a new Session IPA as well as the return of Rugged Trail, both coming to draft lines in the Tasting Room later in April.
 

PA Flavor & Susquehanna Ale Trail Tickets Learn More 
Dubbed “The Ultimate Beer & Food Pairing,” PA Flavor returns to the Pennsylvania Farm Show Complex in Harrisburg, PA on Saturday, April 26 and will feature more than 30 PA breweries along with a variety of PA Preferred food producers and restaurants. General Admission and special VIP Reception tickets are now available for purchase at Tröegs Brewery in our General Store. The VIP reception includes an extra hour featuring butler passed hors d’oeuvres and exclusive specialty craft beers. For more information and special group discount rates, please call (717) 236-4300 or visit www.paflavor.com.

Create your own craft beer adventure with the Susquehanna Ale Trail. Passports are now available in our General Store at the brewery! Work your way around nine breweries and brewpubs throughout the lower Susquehanna Valley over the weekends of April 4-6 and April 11-13 and soak in the ever-expanding craft beer scene of Pennsylvania. Explore the brewing techniques employed by each of the featured breweries and learn about the brewing process while experiencing bold hops, rich flavors, and great craft beer! To learn more about the Susquehanna Ale Trail, please click HERE.

 
Beer & Baseball  
Over the years, beer has become a staple at ball games as much as peanuts and Cracker Jack. With the 2014 baseball season upon us, look for Tröegs beer flowing at these parks throughout the Keystone State:

•    Citizens Bank Park (Philadelphia Phillies) – Sunshine Pils and DreamWeaver Wheat on draft throughout the park, as well as 16oz. Troegenator cans available at multiple beer kiosks!
•    PNC Park (Pittsburgh Pirates) – DreamWeaver on draft in Club 3000 as well as Troegenator and HopBack bottles in the Hall of Fame Club. We also have two samplings at the park this year to as part of its “Beer Passport” program on April 18 and July 3. For tickets and more information, click
HERE.
•    Great American Ballpark (Cincinnati Reds) – Sunshine Pils cans available throughout the park!
•    Metro Bank Park (Harrisburg Senators) – Enjoy a variety of our beers in the Tröegs Beer Garden just inside the main park entrance along the third base line.
•    Coca-Cola Park (Lehigh Valley Iron Pigs) – HopBack Amber on draft in the Beer Garden.
•    Santander Stadium (York Revolution) – Rotating Tröegs draft selection on the main concourse.
•    Medlar Field at Lubrano Park (State College Spikes) – Various Tröegs beers available at the portable draft system in the park.

 



Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! With spring finally coming into bloom, be sure to look for our reps at the following events throughout the month of April. Don’t forget… Annapolis Beer Week runs through April 5th!

Tue. 4/1 – Tap Tussle @ Stan & Joe’s Saloon, 37 West St, Annapolis, MD – 5 to 8pm

Thu. 4/3 – Tap Takeover @ Brü Craft & Wurst, 1316 Chestnut St, Philadelphia, PA – 6pm – Firkin of Scratch #135!

Fri. 4/4 – Pint Night @ Old South Smokehouse, 1205 Jacob Tome Hwy, Port Deposit, MD – 5 to 8pm

Sat. 4/5 – Grand Spring Beer Tasting @ Curtis Liquors, 790 State Highway 3A, Cohasset, MA – 2 to 5pm.

Thu. 4/10 – Tap Takeover @ Fogelsville Hotel, 7921 Main St, Fogelsville, PA – 7 to 9pm

Sat. 4/12 – Grand Spring Beer Tasting @ Curtis Liquors, 486 Columbian St, Weymouth, MA – 2 to 5pm.

Tue. 4/15 – Full Moon Firkin @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 11am

Wed. 4/16 – Tap Takeover @ Beer Authority, 300 W. 4th St, New York, NY – 6 to 9 pm – Sunshine Pils launch!

Thu. 4/17 – Beer Wars @ Amherst Brewing Company, 10 University Dr, Amherst, MA – 6pm – Tröegs & Amherst compete over a 5-course beer dinner!

Mon. 4/21 – Beer Dinner @ Medici House, 634 Main St, East Aurora, NY – 6pm – Delicious dishes paired with PA’s finest beer!

Tue. 4/22 – Tröegs Beer Dinner @ Skybox Sports Bar at Hollywood Casino, 777 Hollywood Blvd, Grantville, PA – Check out the full menu HERE!

Wed. 4/23 – Tröegs vs. Great Divide Night @ The Roost, 222 Avenue B, New York, NY – 6 to 9pm

Thu. 4/24 – Tap Takeover @ Knickerbocker Tavern, 3957 W. 6th Ave, Altoona, PA – 6 to 9pm – Full line-up including 5 Scratch beers on tap!

Sat. 4/26 – Rock & Hops II @ Deer Lake Pub, 1596 Centre Turnpike, Orwigsburg, PA – 3 to 11pm – Outdoor music fest with 10 bands & 10 Tröegs beers on tap!

For a complete listing of Tröegs events, please click HERE.

 

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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