Sam Adams newsletter


Hey Badassbeer!

When I brewed the first batches of Boston Lager in my kitchen, e-mail didn’t even exist. So as you can imagine, it is a little surreal for me to be sending this message out to you 30 years (and countless Boston Lagers) later.

Samuel Adams has been a big part of my life since I brewed the first batch of Boston Lager in 1984. There have been so many great memories and I am excited to share some of my favorite moments with you through this timeline we put together.

I hope you’ll enjoy exploring our journey and that you’ll take some time to share your favorite Samuel Adams moments with me by tagging them with #30YearsofSam on Instagram.

Since 30 is a pretty big milestone, we’re going to throw a pretty big party. We’ll be celebrating our 30th Anniversary as part of the Boston Calling Music Festival! Join us at Boston’s City Hall Plaza on May 23rd-25th to raise a pint to 30 amazing years.


The Boston Marathon is a long standing tradition in Boston, and we’re proud that this is our third year in a row as a sponsor, and that we can bring back our special Boston 26.2 Brew. This year is especially meaningful to me as we were able to host some of the families that were impacted by the tragedy, at our brewery, to brew one of the first batches of Boston 26.2 Brew.

Last year, following the heartbreaking events that took place on Marathon Monday, we committed to donating all of the proceeds from Boston 26.2 Brew to the Greg Hill Foundation. We are proud to continue that commitment this year.

Along with donating all proceeds of this year’s Boston 26.2 Brew, we will be hosting a fundraiser event at our Boston Brewery on Wednesday, March 26th. Join me and some of our other brewers as we raise a pint and raise funds for the Greg Hill Foundation to support the ongoing needs of families impacted at the 2013 Boston Marathon. RSVP here.

The brew will be available on draft for a limited time and will be served at select bars and restaurants along the race course and in Boston. To learn more about the beer and to see where it will be available, check out our blog.


We brew around 60 different styles of beer a year, including a variety of IPAs. We’re excited to release our newest IPA Hopology pack – this pack runs the gamut of IPAs, including a Belgian IPA, a Baltic IPA, a Rye IPA (newly created for this year’s pack), and even an IPL. Learn more about the beers in this pack:

Roggen Wolf: This smooth artful brew entices with its subtle sweetness yet reveals a cagey bite. The peppery spice of German rye in this IPA is complemented and sharpened by the undercurrent of piney and citrusy hop character of Ahtanum and Galaxy hops. Want to learn more about this new beer? Check out the blog for a Q&A with our nano brewer Eryn.

Grumpy Monk: The distinctive character of Belgian yeast with its spicy clove and fruit notes can be reimagined when combined with the brazen hop character of an IPA. These hops impart a citrusy, piney, and earthy flavor that’s balanced by a roasted malt sweetness.

Tasman Red: This wily red IPA gets its character from the Tasmanian hops that are full of grapefruit, pine, and earthy notes creating a bold flavor that threads throughout the taste. The hops are balanced by a core of roasty malts that give this brew body and richness with hints of toffee.

Third Voyage: We were inspired by Capt. James Cook whose 3rd voyage made him the first to navigate a treacherous route from England to New Zealand to the Pacific Northwest. Using Cascade hops from each of these three regions we created a brew that’s citrusy, earthy and full of bold character.

Double Agent IPL: Brewing innovation is about asking “what if?”. What if we gave an IPA a new identity and used some of our favorite West Coast hops, with their grapefruit, piney, & tropical fruit character, in a lager? The result is this boldly hoppy & flavorful brew with the crisp smoothness of a lager.

Whitewater IPA: The crisp white wheat, sweet citrus orange peel, and spicy coriander of a white ale form the base of this refreshing brew. The big hoppiness and grapefruit notes of an IPA bring the flavor to a new bold level. Our addition of apricots brings these flavors together and creates a soft fruit undertone and balance.

The IPA Hopology Variety Pack is available now – pick it up while you can!


Thirty years ago, I started The Boston Beer Company in my kitchen, breathing new life into my great great grandfather’s recipe and creating a high-quality, full flavored American beer. I couldn’t get a bank loan to fund my new business nor find a distributor to sell my beer. But I believed in it – and that with a little luck, people would try Samuel Adams and come to love it. Against the odds, a movement began, and Samuel Adams became a part of the American craft beer revolution.

In June 2008, I decided that the time was right for us to create a philanthropic program that stems from who we are as a company and give back to the community that has helped make Samuel Adams successful. Samuel Adams Brewing the American Dream champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries. It also provides small business loans and coaching and mentoring for small businesses that are now facing the same challenges I faced 30 years ago.

Brewing the American Dream Speed Coaching Events

Through Samuel Adams Speed Coaching, small business owners in food, beverage and brewing can get expert, personalized business advice that they otherwise wouldn’t be able to access – advice I wish I would have had in the early days of developing Samuel Adams. Attendees have the opportunity to participate in up to six 20-minute, high-impact sessions with professionals who offer expertise ranging from packaging to sales and distribution to finance, legal, e-commerce, marketing and more.

Upcoming Speed Coaching Events:

Los Angeles – Tuesday, March 25th Register here
San Diego – Thursday, March 27th Register here Chicago – Monday, April 7th
Register here

Brewing the American Dream Pitch Room Competition

For the second year we are hosting a national contest for small business owners in the food and beverage industry who are interested in learning the art of “perfecting their pitch.” Being able to describe your business or product in a way that gets people excited is an important skill that was extremely helpful to me as I carried cold bottles of Boston Lager to bars and restaurants in the early days.

In addition, business owners will compete to win a $10,000 grant, extended coaching and mentoring from Samuel Adams, and the chance to pitch their product to a panel of retailers and buyers.

Do you have a great food or beverage product that you are really passionate about? Apply to one of our “Pitch Room” events nationwide and tell our panel of guest judges what you’ve got!

Pitch Room Events for 2014:

Chicago – Monday, April 7th Apply here
Denver –Wednesday, May 21st, check back in April for application details
Boston – Monday, October 6th, check back in September for application details
New York City – Monday, November 17th, check back in October for application details

Visit for more information and events this year!

Since 1984, Samuel Adams Boston Lager has used only the finest hand-selected ingredients, including two-row malted barley and Bavarian Noble hops, to create this perfectly balanced, complex and full-flavored brew. Following my great-great grandfather’s recipe, we continue to use traditional brewing processes, including decoction mashing (a four vessel brewing process), krausening (a secondary fermentation), and dry hopping (adding fresh hops to the beer as it ages), which allow the high quality ingredients in Samuel Adams Boston Lager to form layers of complex flavor. Roasted and caramel malts impart a rounded sweetness and smooth body while the Hallertau Mittelfrueh and Tettnang Tettnanger Noble hops add a wide range of floral, piney and citrus notes. I drink a Boston Lager from every single batch. To this day, I still think it’s the best beer that we brew.

Check out our Find a Sam page to find Boston Lager near you.

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

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Join us at the Samuel Adams Boston Brewery as we kick off baseball season with Summer Ale and hot dogs!

  • Open House
  • WHEN: Thursday, April 17, 2014 5:30 – 8:00
  • WHERE: Samuel Adams Boston Brewery

Samuel Adams® Irish Red Soda Bread

Recipe by Sandy Russo of LuLu’s Sweet Shoppe, beneficiary of the Brewing the American Dream Program.

Preheat oven to 350 degrees. Let beer stand until flat, about 20-30 minutes. Spray 9” cake pan with cooking spray then line bottom of pan with parchment paper. In a large bowl combine flour, sugar, baking powder, caraway seeds, and salt. Stir in raisins. Stir in beer, milk, butter, and one egg until a dough forms. On a floured surface, knead dough until smooth. Shape into round loaf. Cut a 1/2″ deep ‘X’ into the top of the bread. Lightly beat remaining egg and brush over dough. Bake 55 minutes or until loaf sounds hollow when tapped on bottom. Remove from pan and cool on rack. Eat warm for best taste!

For more cooking with Sam recipes, please click here.

  • Ingredients:
  • 1 cup Samuel Adams Irish Red
  • ¼ cup milk
  • 4 cups all-purpose flour
  • 1/2 cup sugar
  • 1/3 cup packed dark brown sugar
  • 1 tablespoon baking powder
  • 1 tablespoon caraway seed (optional)
  • 3/4 teaspoon salt
  • 1 cup raisins or currants (optional)
  • 1/4 cup unsalted butter, melted
  • 2 whole eggs lightly beaten

© 2013 The Boston Beer Company, Boston, Ma
The Brewery, 30 Germania St., Boston, MA

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

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