Troegs Newsletter


 

Troegs Tales Newsletter
In This Issue
Anthology Spring
Full Moon Firkin
800-bbl Fermentation Tanks
New Snack Bar Menu
Habitat for Humanity Art Auction
Tröegs Events

Anthology Spring  
Although it seems like we’ve been stuck in a vicious cycle of snowfall and single-digit temperatures, we at Tröegs Brewery are starting to “think spring.” We’re excited to report that we have begun distribution of our brand new Anthology Spring variety package! Beginning this year, we will offer four different Anthology variety packages to coincide with our current seasonal release. Anthology Spring features an assortment of some of our most popular brews including HopBack Amber, Tröegs Pale Ale, and DreamWeaver Wheat. Anthology Spring will also include our current seasonal release, the brand new Cultivator Helles Bock. We recently began shipment to wholesalers throughout our entire distribution footprint, so you can expect to see Anthology Spring in stores by the first week in March.
 

Full Moon Firkin
Our kitchen staff recently teamed up with our brewers to discuss something that’s always on our minds here at Tröegs: firkins! This meeting of the minds resulted in a veritable bucket list of ingredients that we’d like to infuse into a variety of our beers via firkin. So what better way to conduct this experimentation than with our monthly Full Moon Firkin event? Our Lead Cellar and firkin guru Tim Mayhew is working on a special Chai Tea version of HopBack Amber Ale for the next Full Moon Firkin event on Sunday, March 16. “This particular tea blend will impart hints of cardamom, ginger, anise, and allspice,” said Tim. “It should create a pumpkin-esque palate with a good amount of black pepper spiciness in the finish.” Tim also indicated that he’s in the process of steeping the HopBack with the tea blend now and the result is pretty stellar! Join us at the brewery on March 16 to sample this exotic version of HopBack. Tapping occurs at 11am when the first customer orders a pint. Subsequent tappings will take place as needed. Get here early and you could have the chance to tap the first firkin!
 

800-bbl Fermentation Tanks
In early October 2013, a boat carrying eight gargantuan 800-bbl fermentation tanks began its journey from Germany to Hershey, PA. About a month later, the precious cargo arrived at our brewery, and we’ve been working tirelessly to get these enormous tanks up and running. We anticipate the new fermenters to be on-line by the end of April. What does this mean, exactly? For starters, these tanks will allow us to increase our production steadily over the course of the next several years and get more beer into the hands of our thirsty customers. Although you may confuse them with huge grain silos found on a farm, these tanks hold A LOT of beer and will help us continue to meet the growing demand for popular beers such as Nugget Nectar, Mad Elf, and Perpetual IPA. The next time you visit us, take notice of the tanks peering out from the top of the brewery! Click HERE for a photo collage of our progress with the tanks over the last few months.
 

New Spring Snack Bar Menu Learn More
With several recent improvements to our kitchen now complete, our talented team of chefs is pleased to debut our new Snack Bar menu, which just went into effect on Monday, March 3. In addition to returning favorites such as grilled trio of cheese, Tröegswurst, and meatloaf on brioche, the revamped menu will feature some delicious brand new items such as vegan wild grain-polenta with local mushrooms, smoked salmon on house pupusa, and a new winter green salad with barbecued pecans, buttermilk ricotta, hay charred leeks, and sweet potato vinaigrette. Also, a few returning items will receive fresh updates, including our ever-popular pork belly small plate, confit duck leg, and our hand-rolled flatbread. Of course, we’ll still offer our shared charcuterie and cheese plates as well as favorites such as the Oktoberfest giant pretzel, Mad Elf fondue and our take on a popular Canadian delicacy, poutine with hand-cut fries, duck gravy, cheese curds and jalapeño-apricot ketchup. Also, don’t forget to check out our rotating chef’s selections including popcorn creations, house-made soups, small and large plate offerings, fresh oysters on the half shell, and desserts made from scratch. Finally, we will continue to offer our Sunday Brunch Special throughout the month of March. Bon appétit!
 
Habitat for Humanity Art Auction Learn More 
Tröegs is pleased to announce its partnership with Habitat for Humanity of the Greater Harrisburg Area for the 9th Annual Habitat for Humanity Art Auction. The event, to be held at the prestigious Hershey Country Club on Friday, March 28, will include food, live music, silent auctions, raffle prizes, a Tröegs beer sampling, and will culminate with an auction featuring a variety of original art in several mediums from many popular local artists. The Hershey Country Club is located at 1000 E. Derry Rd. in Hershey, PA. The event will feature a social hour from 6:00 to 7:00 p.m., which will include a Tröegs beer sampling and live music during an intimate “Meet the Artist” reception. Registration, special raffles, and silent auctions will begin at 6:00 p.m. followed by the Art Auction at 7:30 p.m. Tickets are available for $25.00 and all proceeds benefit Habitat for Humanity of the Greater Harrisburg Area. For tickets and additional information, please call (717) 545-7299 or click HERE.

And speaking of Habitat for Humanity, the organization recently restored our original Harrisburg brewery and turned it into what they are calling the “ReStore,” which sells used donated household items and furniture. Click HERE to read the full story!

 


Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! Now that the brutal winter is almost behind us, look for our reps at the following events throughout the month of March.

Sat. 3/8Marchtoberfest by Max’s Tavern @ Basketball Hall of Fame, 1000 Hall Fame Ave, Springfield, MA – 2 to 6 pm – Event supports the Ronald McDonald House.

Tue. 3/11Tröegs Goes to Ireland @ Tellus 360, 24 E. King St, Lancaster, PA – 7pm – Live music from Colebrook Road!

Tue. 3/11 – Tröegs Beer Dinner @ Cambridge Common, 1667 Massachusetts Ave, Cambridge, MA – 6:30pm. Dinner includes 5 beers and 4 courses.

Wed. 3/12 – Tröegs Pint Night @ Specific Gravity, 105 E. College Ave, Salisbury, MD – 5 to 8pm – Pint glass with purchase!

Tue. 3/18 – Tröegs Tap Takeover @ The Jeffrey, 311 E. 60th St, New York, NY – 6 to 9pm

Thu. 3/20 – Spring Pint Night @ Capital City Gastropub, 261 New Scotland Ave, Albany, NY – 6pm

Fri. 3/21 & Sat. 3/22 – Extreme Beer Fest @ Seaport World Trade Center, Boston, MA – One session Fri. night & two sessions Sat. Pouring BBA Troegenator, Impending Descent & more!

Sat. 3/22 – Tröegs Tasting @ Whole Foods, 214 3rd St, Brooklyn, NY – 4 to 7pm – Featuring Nugget Nectar & Cultivator!

Wed. 3/26 – Tröegs Beer Dinner @ Hollywood Casino, 1201 Chesapeake Overlook Pkwy, Perryville, MD – 6 to 8pm

Fri. 3/28Girls “Pint” Night Out @ Melting Pot, 831 New Jersey 10, Whippany, NJ – 7pm – Tickets required!

For a complete listing of Tröegs events, please click HERE.

 

Facebook Facebook Twitter Youtube Instagram Vine Pinterst
Brew Tour
Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s