We’re excited to kick off 2014 with a brand new seasonal beer program. As we revealed in last month’s issue of Tröegs Tales, the program is based on the cyclical nature of the four seasons. Emerging from springtime’s fertile ground, Cultivator celebrates the start of The Hop Cycle as sprawling fields of hop rhizomes climb and tether to hop bines. This spring bock delivers hints of toasted grains, fresh baked bread and delicate floral hops. Cultivator is available in 12oz. cases and 6-packs as well as 1/6 and 1/2 kegs. Additionally, we will release our new Anthology Spring variety package to coincide with the release of Cultivator. Anthology Spring features a sublime collection of your favorite Tröegs brews including HopBack Amber, Tröegs Pale Ale, DreamWeaver Wheat and, of course, Cultivator Helles Bock. We will begin shipment to wholesalers throughout our entire distribution footprint during the first week of February, so you can expect to see both Cultivator and Anthology Spring in stores by the week of February 10. Check out our Tröegs Events listings at the bottom of this issue for some great Cultivator promotions across all of our distribution markets.
Last month, we announced that we’d be shipping Nugget Nectar region by region to ensure the freshest beer possible for our customers. Throughout the month January, we unleashed our much-anticipated Imperial Amber Ale across all of Pennsylvania to the delight of hopheads in our home market. Folks residing outside of PA, never fear! Distribution will expand into NJ, MD and DE the first week of February, followed by OH, VA, NY and MA in mid-February. “The concept has always been to deliver that fresh hop flavor and aroma,” said John Trogner. “When it comes off the bottling line, it goes into trucks and right out to retailers.” Nugget Nectar is available in cases and six-packs of 12oz. bottles as well as 1/6 and 1/2 kegs. We are also in the process of packaging 22oz. bombers, which will be available this month. Also, Nugget Nectar is currently on draft in our Tasting Room, and bottles are available through our General Store at the brewery. Grab some while it’s fresh and prepare to pucker up!
Upcoming Beer Releases
The Troegenator is ready to awaken! After hibernating for six months in bourbon barrels, we’re excited to report that we will release Bourbon Barrel-Aged Troegenator at the brewery on Thursday, February 6 at 11am. The barrel-aging process has transformed Troegenator into a lush Double Bock with undertones of vanilla, oak, and toasted coconut amid a warm blanket of tangy bourbon notes. Bourbon Barrel-Aged Troegenator is packaged in 750mL cork and cage bottles and available only at the brewery through the General Store for take-out as well as our Tasting Room for on-premise consumption. The price per bottle is $17.99 and there is a two (2) bottle limit per person.
We’ve also got a variety of Scratch Beers planned for release in February! First up is a Dunkel Lager scheduled for release on Thursday, February 6. The Dunkel (German for “dark”) Lager is a traditional Bavarian style characterized by a smooth, malty flavor and deep reddish brown coloration. We will follow this up with our first-ever IPL (India Pale Lager), a relatively new hybrid beer style combining lager yeast and cold fermentation with an assertive hop bill. Tentative release date for the IPL is Thursday, February 13. Later in the month, we’ll also release an Oatmeal Stout, another variation on a Chocolate Stout, and a Rye Pale Ale. All five aforementioned Scratch Beers will be available on draft and via growler fill in our Tasting Room at the brewery only.
New Tröegs Merch
Since we’re knee-deep in Nugget Nectar at the moment, we have lots of brand new Tröegs gear available with an emphasis on, you guessed it – Nugget Nectar! Just in, we have newly redesigned Nugget Nectar 100% pre-shrunk cotton T-shirts in your choice of orange and moss green. Both colors feature the iconic Nugget Nectar label design. Always a best-selling item, our classic yam-colored Nugget Nectar T-shirts are now available in 3XL and 4XL sizes. We also have brand new dark green Nugget Nectar zip hoodies with the classic logo emblazoned over the chest area (see photo). Speaking of hoodies, we also have a rad new pullover design featuring our classic Tröegs bottlecap logo with an insulated beverage pouch and a bottle opener attachment. Finally, if you are a craft beer fan who’s fond of reading, we have a pair of beer-related books available for your enjoyment. The first is John Holl’s Craft Beer Cookbook, featuring 155 recipes from brunch to dessert submitted by brewpubs and breweries across the country. The second is Ben Keene’s brand new The Great Northeast Brewery Tour, a beer-centric travel book that takes readers on a journey to sixty-two craft breweries throughout the Northeastern US. If you’re a craft beer aficianado who lives in the northeast or are planning a trip, this book is for you!
Band of Brewers
For last year’s inaugural Philly Beer Scene “Band of Brewers” event, our very own super group Starsan kicked out the jams and, although they did not walk away with the “Best Band” honors, Nugget Nectar did win “Best Beer” of the day. Well, this year Tröegs is back and screaming for vengeance! We’ve assembled a motley cast of miscreants to form Caustic, a metal band of epic proportions, and they’re determined to bring home the gold. This special charity concert will pit several local PA breweries against each other in a no-holds-barred, Battle of the Bands-style showdown. Participating breweries include Weyerbacher, Yards, Sly Fox, Victory, Neshaminy Creek, Philadelphia Brewing, and of course Tröegs, who will be playing for the Gift of Life Organ Donation Program in memory of Danny Glover. Band of Brewers will take place at World Café Live in Philadelphia on Sunday, March 2 beginning at 12 noon, and will also include beer from each participating brewery. For more information and to purchase tickets, please visit http://www.phillybeerscene.com/product/band-of-brewers-tickets/
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! With only 28 days in the month, we’ve still got lots going on in February, including plenty of Cultivator promotions (marked with a “C”)!
Thu. 2/6 – Cultivator Release Party @ Warwick Hotel, 12 W. Main St, Hummelstown, PA – 5pm – C
Fri. 2/7 – Tap Takeover @ Blue Dog Pub, 850 S. Valley Forge Rd, Lansdale, PA – 6:30pm – Featuring many beers including Cultivator, Nugget Nectar, Scratch #114 and more! C
Fri. 2/7 – Nugget Nectar Launch @ Churchkey, 1337 14th St NW, Washington, DC – 6pm – Four Nugget firkins with different hop additions!
Fri. 2/7 – Tap Takeover @ McKee’s Tavern at Ski Liberty, 78 Country Club Trail, Fairfield, PA – 8 to 10pm – C
Sun. 2/9 – Beer & Food Pairing @ Fiorentino’s Italian Restaurant & Bar, 500 Airport Rd, Lititz, PA – 4 to 6pm – Call (717) 569-6732 to reserve a spot!
Wed. 2/12 – Nugget Nectar & Cultivator Release @ Andy’s Corner Bar, 257 Queen Anne Rd, Bogota, NJ – 6pm – C
Wed. 2/19 – Meet the Brewer @
Z Bar at the Deli, 113 Hiester St, State Collage, PA – 7 to 9pm – Featuring beer tastings and tapas! C
Wed. 2/19 – Cultivator & Nugget Nectar Release Party @ Stoddard’s Fine Food & Ale, Boston, MA – 6 to 8pm – C
Wed. 2/9 – Tröegs Beer Dinner @ Willow Restaurant, 4301 Fairfax Dr, Arlington, VA – 6 to 8pm
Thu. 2/20– Cultivator & Nugget Nectar Night @ Amesbury Ale House, Amesbury MA – 7 to 9pm – C
Thu. 2/20 thru Sat. 2/22 – Tunes & Taps @
Brewhouse Grille, 2050 State Rd, Camp Hill, PA – Tap Takeover & Live Music as part of Millennium Music Conference. C
Thu. 2/27 – Cultivator & Nugget Nectar Release @ City Swiggers , 320 E. 86th St, New York, NY – 5pm – C
Tue. 2/25 – Tap Takeover @ Clinton Hall, 90 Washington St, New York, NY – 5pm – Featuring Nugget Nectar and Cultivator! C
Wed. 2/26 – Spring Kickoff Night @ Donnelly’s Public House, 1 Water St, Fairport, NY – 6pm – C
Thu. 2/27 – Tröegs Tap Takeover @ Blue Monk, 727 Elmwood Ave, Buffalo, NY – 6pm – C
For a complete listing of Tröegs events, please click HERE.