Troegs E-Mail Newsletter


 

Troegs Tales Newsletter
In This Issue
New 2014 Seasonal Lineup
Nugget Nectar
Bourbon Barrel-Aged Troegenator
Full Moon Firkin
Meet beer author John Holl
Tröegs Events

New 2014 Seasonal Lineup Learn More
With the change in the calendar year come some pretty substantial alterations to our seasonal beer lineup, and we’re excited to give you a sneak peek of what’s ahead for 2014! Inspired by the cyclical nature of the four seasons, our “Hop Cycle” series celebrates the annual hop harvest. Emerging from springtime’s fertile ground, Cultivator (spring), celebrates the start of hop growing season. This spring bock delivers hints of toasted grains, fresh baked bread and delicate floral hops. Hop fans can rejoice knowing sunlight sustains the soil, allowing precious hop cones to grow and flourish. Sunshine Pils (summer) combines the snap of a Euro-style Pilsner with an assertive hop character to create a balanced, refreshing summer seasonal. With Hop Knife (fall), we recognize the meticulous, time-honored tradition of hand-harvesting hops at the peak of maturity. This harvest ale utilizes our hopback vessel and dry-hopping to release a bounty of intense hop flavor across the palate. As winter slowly creeps in, Blizzard of Hops (winter) confirms a successful harvest and the end of the hop cycle. Enjoy the fruits of our labor with this revitalizing Winter White IPA. With this change, we will also give our Anthology variety packaging an overhaul. Each Anthology package will coincide with our seasonal releases and include a sublime collection of your favorite Tröegs year-round brews.
 

Nugget Nectar Learn More
With Mad Elf now in full hibernation mode, it seems a fitting time to unleash our mid-winter limited release, Nugget Nectar. Hopheads will be excited to learn that we’re shipping Nugget Nectar region by region to get the freshest beer possible into the hands of our customers. We will release Nugget Nectar in our eight-county home market (along with the brewery Tasting Room and General Store) on January 6, and across Pennsylvania the week of January 20. Distribution will expand into New Jersey, Maryland and Delaware the first week of February, and then move into Ohio, Virginia, New York and Massachusetts in mid-February. With a heady collection of American hops, Nugget Nectar will rekindle your romance with the intense pucker your palate has come to expect from this bold Imperial Amber Ale. Drenched with a healthy dose of the freshest hops we’re able to source, Nugget Nectar is further intensified with additional whole flower Nugget cones added to our hopback vessel.  The result is an explosive hop experience that will deliver hopheads to nirvana!
 
Bourbon Barrel-Aged Troegenator
This month we will package Bourbon Barrel-Aged Troegenator! Initially released as Scratch #87, this barrel-aged version of our flagship Double Bock is dense, chewy, and captivating. After hibernating for six months in Heaven Hill bourbon barrels, Troegenator has emerged as a lush Double Bock with undertones of vanilla, oak, and toasted coconut amid a warm blanket of tangy bourbon notes. For this initial run, we will release Bourbon Barrel-Aged Troegenator in 750mL cork and cage bottles available at the brewery through the General Store for take-out as well as our Tasting Room for on-premise consumption. We plan to make this beer an annual limited release with availability in September and October at select beer retailers throughout our distribution footprint.
 

Full Moon Firkin
Our “Full Moon Firkin” series continues into 2014 with its first event scheduled to occur on Wednesday, January 15. Nugget Nectar will be available beginning at 11 a.m. Attributed to Native American folklore, the name “Wolf Moon” is derived from hungry wolf packs heard howling outside the natives’ villages during the full moon of January. In anticipation of the swarm of hopheads this Full Moon Firkin event is likely to attract, we feel it is only fitting to present one of our hoppiest beers that’s sure to leave you foaming at the mouth!
 
Meet beer author John Holl Learn More 
Join us on Saturday, January 18 from 1 to 4 p.m. for a special meet and greet with author and craft beer personality John Holl when he visits Tröegs Brewery to talk about his new book, The American Craft Beer Cookbook. John is an editor of All About Beer Magazine and has written for the New York Times, Wall Street Journal, Beverage World, and many other beer-related publications. He has judged beer competitions around the globe, regularly lectures on craft beer, and appears often on television discussing all things beer. Don’t miss this rare opportunity to have John personalize his book just for you! For more information about John and his book, please visit www.JohnHoll.com.
 

Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! Make a resolution to check out some of these great events during the month of January.

Tue. 1/7 – Tap Takeover @ Mission Bar & Tapas, 438 North St, Pittsfield, MA – 6pm – Featuring Scratch #122 (Galaxy IPA)!
Fri. 1/10 – Tröegs Sampling @
Market, 1211 Cortelyou Rd, Brooklyn, NY – 4 to 7pm
Wed. 1/15 – Tröegs Night @
Brew: An American Gastro Pub, 6525 Centralia Rd, Chesterfield, VA – 6 to 8pm
Thu. 1/16 – Beer Dinner @
Epicurean Bistro, 579 Troy Schenectady Rd, Latham, NY – 7 to 9pm
Fri. 1/17 – Nugget Nectar Release @
Brewhouse Grille, 2050 State Rd, Camp Hill, PA – Firkins of Nugget Nectar beginning at 2pm plus live music from jam band herbie at 10pm!
Fri. 1/17 – Tap Takeover @
Craftsman Ale House, 235 Harrison Ave, Harrison, NY – 7 to 9 – Keep the glass when you buy a Tröegs pint!
Sat. 1/25 – Winterfest Sampling @
Kappy’s Wine & Spirits, 21 Spring Bars Rd, Falmouth, MA – 2 to 5pm
Wed. 1/29 – Tröegs Beer Dinner @
What If West, 410 St. John’s Church Rd, Camp Hill, PA – 6 to 9pm
Wed. 1/29 – Pint Night @
Max’s on Broadway
, 737 South Broadway, Baltimore, MD – 5 to 8pm

For a complete listing of Tröegs events, please click HERE.

 

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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