Troegs Brewing E-Mail Newsletter


 

Troegs Tales Newsletter
In This Issue
Toys For Tots
Master of Pumpkins
Mad Elf Madness Continues!
Scratch Beer Update
Troegenator and Sunshine Pils Win at GABF
Tröegs Events

Toys For Tots Learn More
As the holiday season quickly approaches, Mad Elf isn’t the only thing on our minds here at Tröegs. We are pleased to announce our allegiance with the U.S. Marine Corps Reserve and its long-standing Toys For Tots program. Since 1947, Toys For Tots has been spreading holiday cheer by collecting and distributing new, unwrapped toys to be used as Christmas gifts for less fortunate children in communities around the country. To help kick off our local chapter’s 2013 campaign, we will place a donation box in our General Store on November 1. As if putting a smile on a less fortunate child’s face isn’t enough incentive for you, the first fifty (50) people who donate a new, unwrapped toy at the brewery between Friday, November 1 and Tuesday, November 5 will receive a Tröegs logo pint glass. So stop in at the brewery over the next few days to drop off your donation and you might even get a free pint glass! We will continue to collect toys for the campaign through December 14. For more information on Toys For Tots, please visit www.toysfortots.org.
 

Master of Pumpkins  
In recent years, pumpkin ales have become as much of a necessity for a craft brewery’s portfolio as an IPA. After the success of last year’s Scratch #79 – Pumpkin Ale, we knew it was time to make it official. Master of Pumpkins was released on Friday, October 25 as a wave of thirsty patrons descended upon our General Store to get their hands on our new fall treat. One of the most popular questions among customers that day was, “Are you going to make this a seasonal beer?” Well, we’re happy to report that, yes, that is indeed the plan! We are already in the planning stages with Strites’ Orchard in Harrisburg to plant more neck pumpkins for us for next year’s harvest. We hope to reap enough of the odd-looking gourds to ensure the production of even more Master of Pumpkins next year, eventually making it a limited release throughout our distribution footprint. Available currently in 750mL bottles through our General Store and on draft in our Tasting Room, Master of Pumpkins conjures the spirit of autumn by combining roasted pumpkins and traditional pie spices with a French saison yeast to release a palate of vanilla, cinnamon, clove, nutmeg, ginger, and honey. Taste it you will see, more is all you need!
 
Mad Elf Madness Continues! Learn More
Mad Elf hit the streets this year on October 14 when bottles were first released throughout our entire distribution footprint. But wait! The frenzy and excitement stirred by the Elf will continue into November as it hits draft lines in all of our current markets. Expect Mad Elf to start popping up in drinking establishments on draft as early as November 19. Just in time for holiday parties and gift-giving, we will also release special Mad Elf gift packs (which include a 22oz. bomber and chalice) and festive 101oz. collector bottles to coincide with the draft release. Our General Store also features a variety of Mad Elf merchandise including apparel and glassware as well as specialty items such as soap, ornaments, and more! Finally, don’t forget to snatch up a case of 12oz. bottles or 22oz. bombers at your local distributor or the Tröegs Brewery General Store… because once the Elf goes into hiding, you’ll have to wait until next season! 
 

Scratch Beer Update Learn More
We’ve got some exciting Scratch beers on the horizon for release in November, including a pair of IPAs and a Wheat Bock. One of the IPAs will be hopped exclusively with Galaxy, an Australian hop variety that has really caught on with craft brewers in recent years. Stay tuned to our Facebook and Twitter pages for the most up-to-date release information on our Scratch Beer Series.
We’re also gearing up for another release of Bourbon Barrel Aged Troegenator! This barrel-aged version of our flagship Double Bock is dense, chewy, and captivating. After spending six months hibernating inside  bourbon barrels, The Nator is poised to emerge as a lush Double Bock with undertones of vanilla, oak, and toasted coconut amid a warm blanket of tangy bourbon notes.
Finally, fans of Scratch #83 are going to think the world is coming to an end again, because we’re bringing back the apocalypse! You may remember ¿Impending Descent?, our colossal, palate-numbing Russian Imperial Stout and the havoc it wreaked on all who imbibed it. Originally release to coincide with the end of the Mayan calendar, you can now experience doomsday all over again when this juggernaut of a beer returns in the near future. Release date is looming.
 
Troegenator and Sunshine Pils Win at GABF Learn More 
We are pleased to announce that on Saturday, October 12, Tröegs Brewery won two medals at the 2013 Great American Beer Festival. Our flagship Troegenator Double Bock took home a Gold Medal in the Bock category, and our summer seasonal Sunshine Pils was awarded a Bronze medal in the German-style Pilsner category. Troegenator is the most decorated beer in our portfolio, with a staggering six GABF medals awarded (four of them Gold) since 2006.
This year’s competition was the largest and most competitive yet, with 4,809 beers competing for Gold, Silver, and Bronze medals. A total of 732 breweries took part in the competition. Congratulations to all of the breweries (especially our fellow PA neighbor breweries) who won medals this year!
 

Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! Check out some of our special events during the month of November.

Sun. 11/3 – Pints for Prostates @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 12 to 4pm – Tröegs will donate a portion of proceeds to the PA Prostate Cancer Coalition.
Sat. 11/9 – Tröegs Moonlighter Music Mayhem @
FedLive, 234 N. 2nd St, Harrisburg, PA – 8pm – Starsan, Colebrook Road, Up Pops the Devil, and Lord Helmet. All bands feature Tröegs employees! Three firkins!
Thu. 11/14 – Tröegs Growler Takeover @ Fishpaws Market, 954 Ritchie Highway, Arnold, MD – 5 to 8pm
Thu. 11/14 – Tröegs Beer Dinner @ Ye Olde Landmark Tavern, 6722 US 20, Bouckville, NY – 6:30pm – 4 delicious courses paired with Tröegs!
Sun. 11/17 – Full Moon Firkin @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 11am – Join us as we tap firkins of an upcoming Scratch beer!
Sun. 11/17 – Beer Brunch @ Quips Pub, 457 New Holland Ave, Lancaster, PA – 11am to 1pm – 5 specially prepared brunch courses paired with Tröegs beers for $25!
Thu. 11/21 – Mad Elf Release Party @ The Lower Depths, 476 Commonwealth Ave, Boston, MA – 7 to 10pm
Thu. 11/21 – Tröegs Night @ Aurora Brew Works, 191 Main St  East Aurora, NY – 5 to 7pm
Fri. 11/22 – Tröegs Sampling @ The Perfect Pour, 6630 Marie Curie Drive, Elkridge, MD – 5 to 8pm
Sat. 11/23 – Tap Takeover @ Landmark Americana, 158 W. Gay St, West Chester, PA – 5pm – 10 Tröegs beers on tap!
Tue. 11/26 – Tröegs Night @ World of Beer, 1724 Whetstone Way, Baltimore, MD – 5 to 8pm – Five Tröegs favorites on draft!
Wed. 11/27 – Mad Elf Draft Launch @ Good Ta Go, 1640 Orchard Dr, Chambersburg, PA – 5 to 7pm
Fri. 11/29 – Black Friday Mad Elf Tapping @ Joe Canal’s, 1075 Mantua Pike, West Deptford, NJ – 9am
Sat. 11/30
CerebRun
@ Rexroth Farms, 1940 Bowers Bridge Rd, Manchester, PA – Get mental and conquer obstacles, solve puzzles, and earn a Tröegs beer!

For a complete listing of Tröegs events, please click HERE.

 

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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