Sam Adams E-Mail Newsletter

Hey Badassbeer!

The nights are getting cooler and we’re really, really ready for some football – which can only mean one thing: the return of Samuel Adams OctoberFest is upon us! While some have said it’s a bit too early (we won’t name any names…), we know there are plenty of you who have been waiting all year long for its return. This year we’re excited to release this fall favorite in a can so you can take OctoberFest with you on those last summer camping trips and BBQs, as well as to your fall tailgates.

Besides OctoberFest, we also have a couple of other fall releases that we’re excited to include in the Harvest Collection variety 12-pack. It contains our Boston Lager, OctoberFest, Latitude 48 IPA, and limited releases Harvest Pumpkin Ale and Hazel Brown (which was introduced in last year’s pack). This year we are introducing Ruby Mild, a smooth, sweet malty brew with a deep ruby color and mellow hop bitterness that we think makes a great transition into the cooler season.

For those of you who just can’t get enough pumpkin, be on the lookout for the return of Fat Jack – after much demand from its introduction last year. With more than 28 pounds of pumpkin per barrel and classic pumpkin pie spices like cinnamon, nutmeg, and allspice, this double pumpkin ale is full of bold, spicy flavor. Enjoy the final weeks of summer – we hope you enjoy this month’s edition of What’s on Tap!

OctoberFest Raise the Stein 2013

Think you can hoist a full liter stein longer than anyone else? Our stein hoisting competition returns for another season as we search high and low for two national champions to send to the Oktoberfest celebration in Munich.

Visit our website to find a stein hoisting competition near you and invite your friends to cheer you on while you test your endurance. We’ll log your time and see how you stack up against your fellow beer lovers across the country. The man and woman with the longest hoist time will travel to Germany next year to compete.

Beer Summit Octoberfest

It’s that time of year again! Pull out your lederhosen and get ready to prost with friends at our Samuel Adams Octoberfest Celebration at the Park Plaza Castle in Boston! Join us in celebrating this German holiday with plenty of Samuel Adams OctoberFest, as well as our other brews, and receive a keepsake stein. Enjoy live traditional German bands, games, stein hoisting competitions, giveaways and more.

Get your tickets now! Not in Boston? Visit our website for more events around the country.

Updates from Samuel Adams Brewing the American Dream

Sign-up for an upcoming Samuel Adams Brewing the American Dream Speed Coaching event in your area!

We are proud to continue to support small businesses in the food, beverage, hospitality, and craft brewing industries. If you are in the area, be sure to check out one of our upcoming events:

8/21- Los Angeles, CA

Visit our website to learn more or contact us with any questions about our program at

Are you a small business owner in the food and beverage industry? Give us your best pitch!

We’re hosting a national contest for small business owners in the food and beverage industry who are interested in learning the art of “perfecting their pitch.”

Business owners will compete to win a trip for two to Boston, a $10,000 grant, extended coaching & mentoring from Samuel Adams and the chance to pitch their product to a panel of retailers. Fill out the application and you may be selected to “pitch” at one of our upcoming events below.

Upcoming Pitch Room Regional events:
Boston, MA – October 7th
New York, NY – November 11th

To learn more about our program, click here!

More than 200 years after the original Oktoberfest celebration, our Samuel Adams OctoberFest pays homage to the authentic märzen-style brews of the historic celebration with its rich maltiness (very different from the lighter brews served at Germany’s festival today). We use generous portions of five varieties of malted barley that create a smooth roasty malt backbone with notes of toffee and caramel that’s complemented the subtle hop complexity of Tettnang Tettnanger and Hallertau Mittelfrueh Noble hops. This smooth, rich and hearty 5.3% ABV brew is perfect for the fall season.

Oktoberfest beers were traditionally a märzen style that got its name from the last month in which the beer was traditionally brewed. Before refrigeration, March was the last month that beers could be “lagered,” or put in cold storage. By doing this, the beers could age during the summer and be enjoyed by fall harvest.

The amber and malty märzens were the original style of the annual Oktoberfest celebration in Munich, which was originally held in 1810 to celebrate the marriage of the Crown Prince of Bavaria. Now a world renowned festival, Oktoberfest runs for sixteen heady days every autumn, on fairgrounds known as “Teresienwiese,”in Munich, Germany.

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

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On Thursday, September 5th from 5:30 – 8:00 we’re hosting a book launch for John Holl’s new book – “The American Craft Beer Cookbook: 155 Recipes from Your Favorite Brewpubs and Breweries”. John is a journalist who has covered beer and the culture of drinking for publications such as the New York Times, Wall Street Journal, and Beer Connoisseur. He will be at the brewery signing copies of the book for anyone who purchases it. We’ll have great food and beer pairings as well as prizes that include copies of the book and tickets for our upcoming Octoberfest event!

Join us on Thursday, September 19th as we break into our Harvest Collection variety pack. Whether you’re in the mood for year-round favorites like Boston Lager or Latitude 48 IPA or want to try a seasonal favorite like OctoberFest or Harvest Pumpkin Ale, we’ll have them on hand for you to sample.

  • Book Launch: The American Craft Cookbook
  • WHEN: Thursday, September 5th, 5:30pm EDT – 8:00pm
  • WHERE: Samuel Adams Boston Brewery

  • Harvest Collection Sampling
  • WHEN: Thursday, September 19th. 5:00pm EDT – 7:30pm EDT (please arrive by 7:00pm EDT)
  • WHERE: Samuel Adams Boston Brewery

Brewing the American Dream Recipe from Brewla Bars

Lager and Spice and Everything Nice

Our friends at Brewla Bars, known for their gourmet popsicles, created a special recipe just for us. Made with Boston Lager, vanilla ice cream, vanilla extract and a special blend of spices, this brew pop offers a similar tasting experience to drinking Boston Lager. The special blend of sweet spices create an upfront sweetness similar to the malts in Boston Lager, while the vanilla ice cream and milk provide the same smooth finish you expect from drinking a Boston Lager.

Directions (Yields 6-8 servings)

1) Start by creating your spice blend. Use ¼ tsp. of clove, ½ tsp. of cinnamon and 1 tsp. of sugar. Blend the three ingredients together and set aside.

2) In a blender, combine the ice cream, milk, beer, vanilla, spice blend and sugar. Blend on a medium speed to make sure everything is well mixed together. Taste the mixture and adjust if necessary. For a sweeter ice pop add another 1 – 2 tbsps. sugar and stir well until completely dissolved.

3) Use ice cube trays or 2 oz. paper cups as ice pop molds. Pour the mixture into your molds. Cover with aluminum foil and poke tooth picks into the center of each one. The aluminum foil will prevent the toothpick from falling sideways. Freeze overnight and enjoy!

NOTE: May require two batches of this recipe to fill one ice cube tray depending on the size of the tray.

See the full list of recipes from Brewla Bars.

For more cooking with Sam recipes, please click here.

  • Ingredients:
  • 1 scoop vanilla ice cream
  • ½ cup whole milk
  • ¼ tsp. vanilla extract
  • ¼ tsp. spice blend (clove, cinnamon and sugar)
  • ½ cup Boston Lager
  • 1 tbsp. sugar

© 2013 The Boston Beer Company, Boston, Ma
The Brewery, 30 Germania St., Boston, MA

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

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