The nights are getting cooler and we’re really, really ready for some football – which can only mean one thing: the return of Samuel Adams OctoberFest is upon us! While some have said it’s a bit too early (we won’t name any names…), we know there are plenty of you who have been waiting all year long for its return. This year we’re excited to release this fall favorite in a can so you can take OctoberFest with you on those last summer camping trips and BBQs, as well as to your fall tailgates.
Besides OctoberFest, we also have a couple of other fall releases that we’re excited to include in the Harvest Collection variety 12-pack. It contains our Boston Lager, OctoberFest, Latitude 48 IPA, and limited releases Harvest Pumpkin Ale and Hazel Brown (which was introduced in last year’s pack). This year we are introducing Ruby Mild, a smooth, sweet malty brew with a deep ruby color and mellow hop bitterness that we think makes a great transition into the cooler season.
For those of you who just can’t get enough pumpkin, be on the lookout for the return of Fat Jack – after much demand from its introduction last year. With more than 28 pounds of pumpkin per barrel and classic pumpkin pie spices like cinnamon, nutmeg, and allspice, this double pumpkin ale is full of bold, spicy flavor. Enjoy the final weeks of summer – we hope you enjoy this month’s edition of What’s on Tap!
OctoberFest Raise the Stein 2013
Think you can hoist a full liter stein longer than anyone else? Our stein hoisting competition returns for another season as we search high and low for two national champions to send to the Oktoberfest celebration in Munich.
Visit our website to find a stein hoisting competition near you and invite your friends to cheer you on while you test your endurance. We’ll log your time and see how you stack up against your fellow beer lovers across the country. The man and woman with the longest hoist time will travel to Germany next year to compete.
Beer Summit Octoberfest
It’s that time of year again! Pull out your lederhosen and get ready to prost with friends at our Samuel Adams Octoberfest Celebration at the Park Plaza Castle in Boston! Join us in celebrating this German holiday with plenty of Samuel Adams OctoberFest, as well as our other brews, and receive a keepsake stein. Enjoy live traditional German bands, games, stein hoisting competitions, giveaways and more.
Get your tickets now! Not in Boston? Visit our website for more events around the country.
Updates from Samuel Adams Brewing the American Dream
Sign-up for an upcoming Samuel Adams Brewing the American Dream Speed Coaching event in your area!
We are proud to continue to support small businesses in the food, beverage, hospitality, and craft brewing industries. If you are in the area, be sure to check out one of our upcoming events:
8/21- Los Angeles, CA
Visit our website to learn more or contact us with any questions about our program at BrewingtheAmericanDream@bostonbeer.com.
Are you a small business owner in the food and beverage industry? Give us your best pitch!
We’re hosting a national contest for small business owners in the food and beverage industry who are interested in learning the art of “perfecting their pitch.”
Business owners will compete to win a trip for two to Boston, a $10,000 grant, extended coaching & mentoring from Samuel Adams and the chance to pitch their product to a panel of retailers. Fill out the application and you may be selected to “pitch” at one of our upcoming events below.
Upcoming Pitch Room Regional events:
Boston, MA – October 7th
New York, NY – November 11th
To learn more about our program, click here!