Happy July! We hope you had a great Independence Day celebration with friends and family.
This is shaping up to be an exciting month already. Just before the holiday Jim hosted his first Boston Lager tasting 35,000 feet in the air to celebrate the launch of our Sam Can on JetBlue flights (more on that below). We’re also excited to welcome 150 beer bloggers to our Boston Brewery to help kickoff the 2013 Beer Bloggers Conference here in Boston later this week.
Thanks for taking a few minutes to check-in and see what we’re up to. We know the summer months can be busy.
Samuel Adams Boston Lager Cans Now
Available at 35,000 Feet
The new Boston Lager can soared to new heights last week – just in time for Independence Day – as we announced that JetBlue would be the first airline to carry our can.
Jim celebrated the announcement on a flight from Boston to JetBlue’s Terminal 5 at JFK in New York. Once the seat belt indicator went off, Jim surprised passengers with an in-flight tasting, handing out Boston Lager cans to all passengers (21+ years old, of course).
Check out our blog for more on this unique in-flight experience and don’t forget to show us where you’re taking your Sam Can this summer.
For the Love of Beer
What would you (and do you) do for the love of beer?
Well here’s your chance to tell us! Write a toast to celebrate your love of beer and submit it for a chance to win a trip for you and a guest to our Boston Brewery. Be sure to include “Samuel Adams” and “Love” in your toast. Is it your love of hops or the balanced nature of Boston Lager? The chance to bond with a close friend? The chance to make new friends? Raise a pint and share your toast.
Updates from Samuel Adams Brewing the American Dream
Meet our newest Samuel Adams Brewing the American Dream small business owner:
Brandi Watson of A Wing and a Prayer Restaurant & Catering. Brandi established her takeout soul food restaurant and catering business, based in Lehigh Valley, Pennsylvania, after earning rave reviews when cooking for coworkers at her job as a corrections officer at the Northampton County Prison. A graduate of The Restaurant School in Philadelphia, Brandi has been in the industry for more than 20 years. Having always loved cooking, Brandi wanted to expand this passion into a business. With her startup restaurant deemed “risky” by traditional bank lenders, Brandi turned to Samuel Adams Brewing the American Dream for help getting access to capital so she could invest in her budding business. Brandi is our first loan recipient in Lehigh Valley and is using her loan for equipment, ingredients, and working capital.
Other news from Brewing The American Dream small business owners across the country:
– Jamaica Me Hungry was highlighted in the Aurora Sentinel’s feature story about our “Raise a Pint, Brew a Dream” promotion which ran nationwide from April 15 – May 31. We donated 5 cents for every pint of Boston Lager poured at participating bars and restaurants back into our Samuel Adams Brewing the American Dream microloan fund. Since then, owner James Howe has landed his biggest catering contract to date.
– Harvest Time Café & Catering has received an influx of new customers after our May Chicago Speed Coaching event and has recently purchased new signage for the café.
Upcoming Speed Coaching Events:
August 5: Columbus, OH
August 6: Cincinnati, OH
August 19: Denver, CO
Give us your best pitch!
We are hosting a national contest for small business owners in the food and beverage industry, who may be interested in learning the art of “perfecting their pitch.” In addition, business owners will compete to win a $10,000 grant, extended coaching & mentoring from Samuel Adams and the chance to pitch their product to a panel of retailers and buyers.
If you or someone you know is interested in signing up for the Denver Pitch Room Competion on August 19th, fill out the application here and you may be selected to “pitch!” Please contact BrewingtheAmericanDream@bostonbeer.com with any questions about our upcoming events or the Brewing the American Dream program.