Sam Adams E-Mail Newsletter


Hey Badassbeer!

Happy July! We hope you had a great Independence Day celebration with friends and family.

This is shaping up to be an exciting month already. Just before the holiday Jim hosted his first Boston Lager tasting 35,000 feet in the air to celebrate the launch of our Sam Can on JetBlue flights (more on that below). We’re also excited to welcome 150 beer bloggers to our Boston Brewery to help kickoff the 2013 Beer Bloggers Conference here in Boston later this week.

Thanks for taking a few minutes to check-in and see what we’re up to. We know the summer months can be busy.



Samuel Adams Boston Lager Cans Now
Available at 35,000 Feet

The new Boston Lager can soared to new heights last week – just in time for Independence Day – as we announced that JetBlue would be the first airline to carry our can.

Jim celebrated the announcement on a flight from Boston to JetBlue’s Terminal 5 at JFK in New York. Once the seat belt indicator went off, Jim surprised passengers with an in-flight tasting, handing out Boston Lager cans to all passengers (21+ years old, of course).

Check out our blog for more on this unique in-flight experience and don’t forget to show us where you’re taking your Sam Can this summer.

For the Love of Beer

What would you (and do you) do for the love of beer?

Well here’s your chance to tell us! Write a toast to celebrate your love of beer and submit it for a chance to win a trip for you and a guest to our Boston Brewery. Be sure to include “Samuel Adams” and “Love” in your toast. Is it your love of hops or the balanced nature of Boston Lager? The chance to bond with a close friend? The chance to make new friends? Raise a pint and share your toast.

Updates from Samuel Adams Brewing the American Dream

Meet our newest Samuel Adams Brewing the American Dream small business owner:

Brandi Watson of A Wing and a Prayer Restaurant & Catering. Brandi established her takeout soul food restaurant and catering business, based in Lehigh Valley, Pennsylvania, after earning rave reviews when cooking for coworkers at her job as a corrections officer at the Northampton County Prison. A graduate of The Restaurant School in Philadelphia, Brandi has been in the industry for more than 20 years. Having always loved cooking, Brandi wanted to expand this passion into a business. With her startup restaurant deemed “risky” by traditional bank lenders, Brandi turned to Samuel Adams Brewing the American Dream for help getting access to capital so she could invest in her budding business. Brandi is our first loan recipient in Lehigh Valley and is using her loan for equipment, ingredients, and working capital.

Other news from Brewing The American Dream small business owners across the country:

Jamaica Me Hungry was highlighted in the Aurora Sentinel’s feature story about our “Raise a Pint, Brew a Dream” promotion which ran nationwide from April 15 – May 31. We donated 5 cents for every pint of Boston Lager poured at participating bars and restaurants back into our Samuel Adams Brewing the American Dream microloan fund. Since then, owner James Howe has landed his biggest catering contract to date.

Harvest Time Café & Catering has received an influx of new customers after our May Chicago Speed Coaching event and has recently purchased new signage for the café.

Upcoming Speed Coaching Events:
August 5: Columbus, OH
Register here

August 6: Cincinnati, OH
Register here

August 19: Denver, CO
Register here

Give us your best pitch!

We are hosting a national contest for small business owners in the food and beverage industry, who may be interested in learning the art of “perfecting their pitch.” In addition, business owners will compete to win a $10,000 grant, extended coaching & mentoring from Samuel Adams and the chance to pitch their product to a panel of retailers and buyers.

If you or someone you know is interested in signing up for the Denver Pitch Room Competion on August 19th, fill out the application here and you may be selected to “pitch!” Please contact BrewingtheAmericanDream@bostonbeer.com with any questions about our upcoming events or the Brewing the American Dream program.

Our inspiration for Samuel Adams Grumpy Monk® began with the idea of taking some of the citrusy and piney elements we loved about IPAs and seeing what happened when we combined them with other beer styles. In our travels to Belgium we fell in love with the complex character of their distinctive yeasts that create a range of spicy, fruity, and estery notes. This wasn’t an obvious fit with the hop character of an IPA, but we had to give it a shot. The trick was finding the balance of these flavors. The resulting brew is a golden ale with layers of complex flavor with notes of apricot and clove from the yeast, a subtle sweetness and cereal note from the malts, and a citrusy hop finish.

The bright and bold hoppiness of this brew comes from its combination of hops. We use Ahtanum, Simcoe, Cascade, and Amarillo American hops to impart a citrusy and piney character, English Fuggles for earthiness, and German Saaz for a slightly floral character. The bold hops are balanced by a rounded yet subtle sweetness and light cereal notes from the Bohemian Pils and honey malts. The Belgian yeast we used imparts notes of spicy clove, peach and apricot.

Find a pint of Grumpy Monk on tap near you by visiting our Find a Sam page.


In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award-winning beers.



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Slowly the summer sun fades away and the colorful tones of fall begin to appear. Start the season right by enjoying the newest addition to our Barrel Room Collection – Samuel Adams® Tetravis, a Belgian quad, at our Boston Brewery. Bold and rich, this brew builds its force and character through interlacing layers of flavor. Its deep complexity begins with a molasses sweetness with notes of dark fruits like raisins and figs but develops further with an undercurrent of tart spice from its distinctive Belgian yeast. To pair with this complex brew, we’ll have an assortment of meats provided by Karl’s Sausage Kitchen, a Brewing the American Dream small business member.

The Open House is free of charge (RSVP required). We recommend a $2.00 donation with all donations benefiting local charities.

 
  • Samuel Adams®
    Tetravis release party with Karl’s Sausage Kitchen
  • WHEN: Thursday, August 22nd. 5:00pm EDT – 7:30pm EDT (please arrive by 7:00pm EDT)
  • WHERE: Samuel Adams Boston Brewery
  • RSVP HERE.

Summer Ale Beer Butter
Grilled Corn

Recipe by Food Network Star Chef Michele Ragussis

Directions (Yields 6-8 servings)

Pour one bottle of Summer Ale in a sauce pan, and reduce about half way. In a mixing bowl, add the beer to the softened butter. Add chives, and mix ingredients together well. Cover beer, butter and chive mixture with plastic wrap and refrigerate until cold and reformed. Grill corn and slather with the beer butter.

*Can be substituted with Samuel Adams
Boston Lager
®

For more cooking with Sam recipes, please click here.

  • Ingredients:
  • 1 bottle Samuel Adams
    Summer Ale*
  • 6-8 heads of sweet corn
  • 2 sticks unsalted butter,
    softened
  • 1 bunch chives

© 2013 The Boston Beer Company, Boston, Ma
The Brewery, 30 Germania St., Boston, MA

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

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