Sam Adams E-Mail Newsletter

Hey Badassbeer!

Summer has arrived here in New England which means our calendars are starting to fill up with BBQ’s and clam bakes. No matter the dish being served, we’re always sure to bring plenty of Boston Lager and Summer Ale to pair with the great food and great company. These are the months we look forward to as we’re driving to the brewery on those cold January mornings.

Even though we’ll enjoy some vacation this summer, we still have a job to do. We’re continuing to roll out the Beers of Summer variety pack, Porch Rocker, and Summer Ale and are busy experimenting on our nano brewing system, developing new recipes for later this year. We have also heard from many of you on Facebook and Twitter and it sounds like you’re enjoying the new Sam Cans as much as we are!

We’ll leave you with this: Boston is a beautiful city to visit in the summertime and can be paired perfectly with a free tour that serves cold beer at the end.

Brewlywed Ale Available One Day Only – June 26

Get your hands on a bottle from this year’s batch of Samuel Adams Brewlywed Ale, a specialty wedding brew available for purchase one day only at our Boston Brewery THIS WEDNESDAY.

Just 300 cases of this Belgian style "bride ale" have been brewed for the big day, so whether you’re engaged, married or celebrating an anniversary – or looking for a unique gift – line up for your opportunity to purchase a bottle or case. Brewlywed Ale will be available in 750mL, cork-finished bottles for $14.99 each or a case of 12 (maximum of 5 cases per purchase).

And if you’re ready to go down the aisle, you could even get married that day at the brewery! (Interested? Email us for details!).

Check out our blog for details.

Can and Will Travel

Now that Boston Lager is available in a can and ready to go anywhere, we want you to show us how you’re enjoying your Sam Can this summer. Whether you’re hiking, camping, golfing, or simply hanging out with friends, submit your photo of you and your Sam Can for a chance to win 1 of 4 Samuel Adams Adventure Prize Packs. You can also register to receive a free custom Boston Lager Magnet that will include your photo and be shipped directly to you.

Click here to submit your photos today!

News from Samuel Adams Brewing the American Dream

The first Samuel Adams Brewing the American Dream Regional Pitch Room Competition took place in San Francisco on June 11th. Six local small business owners had the opportunity to perfect their sales pitch in front of a panel of industry experts. Regional finalists from each Pitch Room will fly to Boston to compete against the other regional winners in the finals for the chance to win a $10k business grant!

Congratulations to Cole Meeker of Sea of Change Trading Company who was chosen as a regional finalist. Cole and his team are based in Windsor, CA and make high quality and tasty baked seaweed snacks in unique flavors such as original maple, garden veggie, and Thai BBQ. Learn more about Sea of Change Trading Company here.

Are you a small business owner in the food and beverage industry with a passion for your product? Do you want to perfect your sales pitch to industry experts? The Pitch Room Competition is coming to these cities this summer and fall:

– Denver, CO
– New York, NY
– Boston, MA

Click here to see upcoming Pitch Room dates and to enter to give us your best pitch. Please email with any questions.

As the name implies, Samuel Adams Belgian Session is our take on a summer sessionable brew. For those not familiar with the style, session beer is typically defined as any beer that contains no higher than 5 percent ABV (though many debate this number), featuring a balance between malt and hop characters and, typically, a clean finish – a combination that creates a beer with high drinkability. Session beer allows a beer drinker to enjoy multiple beers, within a reasonable time period, without overwhelming the senses or reaching inappropriate levels of intoxication.

For our Belgian Session, we use a top-fermenting Belgian yeast that creates signature Belgian notes of fruit and spice, particularly clove, in the aroma, flavor and finish of the beer. Our blend of malts nicely balances this Belgian character with a light toffee and caramel character from its subtle malt sweetness.

Belgian Session is exclusive to the Beers of Summer variety pack.

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

Let Us Know What You Think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

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Come celebrate the joy of home brewing at the Samuel Adams American Homebrewers Association (AHA) Rally on Thursday, July 18 at our Boston Brewery. Chat about your newest recipe or piece of equipment with your fellow home brewers at this wonderful rally. Visit the AHA website to learn more about the benefits of joining the AHA. PLEASE NOTE: RSVP is required AND you must have an AHA membership, or be ready to sign-up for a membership (discounted from $38 to $33) upon arrival of this special open house. AHA members can bring their spouses or other household members and sign them up as "affiliates" for only $19.

  • Samuel Adams®
    July Open House
  • WHEN: July 18, 2013 from 5:00pm to 8:00pm (please arrive before 7:15pm)
  • WHERE: Samuel Adams Boston Brewery

Samuel Adams® Summer Ale Clambake

Recipe by Food Network Star Chef Michele Ragussis

Directions (Yields 6-8 servings)

Before beginning, make sure all clams are scrubbed clean. In a big pot, layer quartered onions, garlic, crushed red pepper flakes, 2 ½ bottles of Samuel Adams Summer Ale, ears of corn and small potatoes. Cut the Portuguese sausage into 1-inch thick pieces, and cut the hot dogs in half, lengthwise. Add the meat, cleaned clams, and lobsters to the pot and cover tightly. Let cook for 15 to 20 minutes until done. Layer on a platter, and save the remaining liquid for dipping. Serve with lemon wedges, and pair with a Samuel Adams Summer Ale.

NOTE: Ask your fishmonger for purged steamers as they have been cleaned already. You can also get the seaweed from them. Just add a layer of seaweed after the potatoes.

For more cooking with Sam recipes, please click here.

  • Ingredients:
  • 4 lobsters (1 lb. each)
  • 5 lbs. steamers
  • 3 yellow onions
  • 4 cloves garlic
  • 6 ears of corn
  • 12 small potatoes
  • 1 lb. Portuguese sausage (or chorizo)
  • 1 lb. hot dogs
  • 2 lemons
  • 3 bottles of Samuel Adams Summer Ale
  • ½ teaspoon crushed red pepper flakes
  • Rockweed seaweed (optional)

© 2013 The Boston Beer Company, Boston, Ma
The Brewery, 30 Germania St., Boston, MA

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