Troegs E-Mail Newsletter


 

Troegs Tales Newsletter
In This Issue
Philly Beer Week
The Return of Naked Elf
Half Moon Firkin

Scratch Beer Update
Art of Drinking Tröegs
Tröegs Events

Philly Beer Week

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On Friday, May 3, Tröegs hosted fellow 2012 GABF winners to brew a special collaborative beer for Philly Beer Week to commemorate the success each brewery had at the festival. Brewers Matt Moninger of The Church (Large Brewpub of the Year) and Jason Oliver of Devils Backbone (Small Brewpub of the Year) joined our own Andrew Dickson, Tim Mayhew, and Matt Hobbs to brew a session-strength Black Rye IPA using peppercorns, three varieties of rye malt, and plenty of American hops. Brewed by three decorated breweries with a combined weight of six gold, three silver, and six bronze GABF medals (in 2012 alone!), Scratch #97 has enough precious metal linked to it to make even Michael Phelps tremble in his speedo… or at the very least prompt Mr. T to exclaim, “I pity the fool who don’t try this Scratch Beer!” Scratch #97 will debut during Philly Beer Week, so be on the look-out for it throughout the week. Can’t make it to Philly Beer Week? Never fear! Scratch #97 just went on draft in our Tasting Room on Friday, May 31.
 

The Return of Naked Elf

It’s time to put on your birthday suit because Naked Elf is back! An exercise in deconstruction and minimalism, Naked Elf has distinct roots in The Mad Elf Ale minus a few key components. With the cherries, honey, and chocolate malt out of the equation, this unfiltered golden beauty displays a pronounced yeast flavor that made Mad Elf famous as well as a touch of alcohol and some mellow malt flavors. Naked Elf just hit the tap lines in our Tasting Room on May 29. Cases and six-packs are also currently available in our General Store with a two-case limit per person per day. This is a brewery-only release, so get it while you can… because the Naked Elf will soon become bashful and go into hiding until next year!
 
Half Moon Firkin
Since our Full Moon Firkin events have been quite popular, we’ve decided to double your pleasure during the month of June! Join us in the Tasting Room for a rare Half Moon Firkin event on Friday, June 7 as we tap five firkins of Triple Dry-Hopped Perpetual IPA. As usual, the first person through the door who orders a pint from the firkin will get to do the honors and tap it. This ludicrously hopped-up version of our already high-IBU Imperial Pale Ale is the first in a series of experiments with our newest BrauKon creation – “The Hop Gun.” This is as fresh as it gets, folks. Come and experience Perpetual IPA like you never have before!
 
Scratch Beer Update

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June is shaping up to be an epic month for our Scratch Beer Series! In addition to the sneak preview of our upcoming Scratch #96 – Porter at May’s Full Moon Firkin event, we’re gearing up for the release of a whole slew of Scratch beers! As mentioned earlier in this edition of Tröegs Tales, we brewed a special collaboration beer with Devils Backbone and The Church for Philly Beer Week. This session-strength Black Rye IPA will debut as Scratch #97 during Philly Beer Week as well as our Tasting Room. Also in June, expect to see the winner of our “Scratch Redux” contest, Triple Mango IPA. Originally released as Scratch #58, Triple Mango IPA is inspired by an award-winning recipe from a local homebrew contest. It weighs in at a whopping 11.3% ABV and 125 IBUs and features copious amounts of Columbus, Nugget, Palisade, and Simcoe hops as well as cane sugar and Alphonso mangoes. Triple Mango IPA will be available on draft as well as a limited run of cases and six-packs. Finally, we’re planning on something special for Scratch #100, but more on that at a later time.
 
Art of Drinking Tröegs Learn More
Get those creative juices going and the Tröegs beer flowing! Our Art of Drinking Tröegs bottle cap art contest is now in full swing. The rules of the contest are simple: make art using Tröegs bottle caps. You can create your artwork in any medium you desire: painting, sculpture, photography, textiles, etc. As long as you utilize our bottle caps in its design, it is eligible for the contest. The grand prize winner will receive $500 cash. We will accept entries until midnight on September 1, 2013. For full contest details, please visit our web site and click on The Art of Drinking Tröegs contest link. You’re only a few six-packs away from creating a true masterpiece!
 

Tröegs Events Learn More
From dinners and tastings to beer festivals, our brewery reps are constantly out and about spreading the love of all things Tröegs. Check out some of our tasty events lined up for June. Don’t forget… Philly Beer Week is May 31 through June 9!

Mon. 6/3 – Tröegs Sampling @ Beer Table Pantry, 87 E. 42nd St, Manhattan, NY – 5 to 7pm
Sat. 6/8 – Tröegs & Tunes @ Teresa’s Café & Next Door Bar, 124 N. Wayne Ave, Wayne, PA – 12 to 5pm – Jazz & Food Fest with 10+ Tröegs taps & firkins!
Sun. 6/9 – Pony Express Brewery Bus Trip from The Pony Bar Hell’s Kitchen to Tröegs Brewery! Departs at 9:30 am. Tickets are $50 and available at The Pony Bar (
www.theponybar.com).
Thu. 6/13 – Tröegs Tap Tussle @ Whole Foods Old Town, 1700 Duke St, Alexandria, VA 22314 – 5 to 8pm
Thu. 6/13 – Taste of the Vineyard @ Martha’s Vineyard, 99 Main St, Edgartown, MA – 6 to 10pm
Sat. 6/15 – Harrisburg Brewers Fest @ Downtown, Locust & 3rd Sts, Harrisburg, PA – 12 to 8:30pm
Tue. 6/18 – Tröegs Beer Dinner @ Johnny’s Tavern, 30 Boltwood Walk, Amherst, MA – 6 to 8pm
Wed. 6/19 – Tröegs Night of Gold @ Lovin’ Cup, 300 Park Point Dr, Rochester, NY – Time TBA
Thu. 6/20 – Tröegs Beer Dinner @ Village Square Restaurant, 103 N. Loudoun St, Winchester, VA – 6 to 8pm
Wed. 6/26 – PA Domination Tap Takeover @ Redbones BBQ, 55 Chester St, Somerville, MA – 6 to 8pm

For a complete listing of all Philly Beer Week events featuring Tröegs, please click HERE.

 
Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297

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