Sam Adams E-Mail Newsletter


Hey Badassbeer!

Happy May! We’re taking a break from celebrating American Craft Beer Week (ACBW) to share a few upcoming odds and ends with you. For those not familiar with ACBW, Congress dedicates this week every year to recognize American craft brewers across the country for their contributions as small businesses. It’s hosted by the Brewers Association and celebrates the ever-advancing craft beer culture in the US. We’re hosting a variety of beer dinners, tap takeovers, and special tastings across the country to celebrate. We hope you can get out and raise a pint to all the great American craft brewers.

On the brewing front, we’ve ramped up our efforts to get Porch Rocker out the door and meet the demand we anticipate based on the enthusiastic response this beer received last year. We’ve also been brewing a variety of styles that could wind up in future variety packs and at festivals, but nothing that we’re ready to reveal…quite yet.

Enjoy this month’s edition of What’s on Tap as we get back to celebrating American Craft Beer Week!

Last Call: LongShot Homebrew Contest

Take your shot at becoming a homebrew legend. Now you can follow in Jim Koch’s homebrewing footsteps and have your own brew nationally distributed by entering into the Samuel Adams LongShot Homebrew Contest. This contest lets you brew your own beer and submit it to be tasted by a team of brewers and other judges for a chance to have your beer featured in our 2013 LongShot 6-pack.

Click here to enter your beer. The deadline for entries is May 24!

Can and Will Travel

Show us where you’re enjoying your Samuel Adams Boston Lager® can.

Now that Boston Lager is available in a can and ready to go anywhere, we want you to show us how you’re enjoying your Sam Can this summer. Whether you’re hiking, camping, golfing, or simply hanging out with friends, submit a photo of you and your Sam Can for a chance to win one of four Samuel Adams Adventure Prize Packs. You can also register to receive a custom Boston Lager magnet that will include your photo and be shipped directly to you.

Get started by submitting your photos here!

Save the Date for Brewlywed!

Get your hands on this year’s batch of Brewlywed Ale, a special wedding brew we first introduced last year. Brewlywed Ale will be available for purchase one day only at our Boston Brewery on June 26th. Our friends from will also be on hand to answer your wedding questions. You could even get married that day at the brewery! (Interested? Shoot us a note and let us know –

For a quick look at last year’s Brewlywed Day, click here.

We hope to see you on June 26!

Raise a Pint, Brew a Dream

We continue to Raise a Pint in celebration and support of small businesses in the food, beverage, craft brewing, and hospitality industries nationwide. Between now and the end of May, we’re donating $.05 for every pint of Boston Lager poured at participating bars and restaurants, to our Samuel Adams Brewing the American Dream program. Thank you for continuing to support small business owners in your community by purchasing a Boston Lager at participating accounts.

National "Pitch Room" Contest for Small Businesses

We look forward to launching our "Pitch Room" contest next month. Focused on giving small business owners the opportunity to learn the art of "perfecting their pitch," participants will get a chance to present their products to retailers and restaurants. Our first Pitch Room competition will take place at our San Francisco Samuel Adams Brewing the American Dream Speed Coaching event and will be incorporated into 3 other Speed Coaching events nationwide. Small business owners will be critiqued by a panel of industry retail buyers and product decision makers. Those who make the best "pitch" will move on to compete at a national competition. They’ll have the chance to win a $10,000 business grant and a series of personalized coaching and mentoring sessions with our employees. Apply to perfect your pitch with our team today! To learn more about the contest visit our BTAD website.

  • Brewing the American Dream
    Speed Coaching
  • Where: San Francisco, CA
  • When:June 11th, 2013
  • Sign-up here

Want to learn more about the Samuel Adams Brewing the American Dream program? Please visit our website.

An instant favorite with many Sam fans since we introduced it last year, Samuel Adams Porch Rocker is a bright and citrusy Bavarian Radler with a fresh-squeezed lemon taste and refreshing finish. Crisp and tangy with its combination of lager and tart lemonade, this popular German style is a unique summer quencher for those warmer days we’ve all been anticipating.

A traditional Bavarian Radler is beer mixed with German-style lemonade, or lemon soda. This refreshing concoction got its name from the German cyclists that first inspired its creation. In the 1920s a Bavarian innkeeper developed the drink when a large group of cyclists stopped by and he realized he didn’t have enough beer to go around. So, he mixed what little he had with lemon soda and called it Radlermass (or cyclist’s liter) and the refreshing style quickly took off. Our take on this style begins with a Helles, a crisp German-style lager with a golden straw color, light maltiness and subtle hop note. To turn this into a Radler we combined it with our own blend of lemons to create just the right combination of subtle tart sweetness, citrus, and bright refreshing flavor.

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award-winning beers.

Let Us Know What You Think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

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June brings warmer weather here in New England and we’re itching to get out to our hop garden for a beer. Please join us on Monday, June 24th to celebrate summer with our favorite Summer Ale and Boston Lager cans with grilled cheese sandwiches from our friends at Roxy’s Grilled Cheese.

The Open House is free of charge (RSVP required). We recommend a $2.00 donation with all donations benefiting local charities.

  • Samuel Adams®
    June Open House
  • WHEN: Monday, June 24th from 5:00p.m. to 8:00p.m. (please arrive by 7:15p.m.)
  • WHERE: Samuel Adams Boston Brewery

Samuel Adams Boston Lager®
BBQ Sauce


In a large sauce pan, heat all ingredients, stir and cover. Reduce by half, and simmer over low heat for 2 to 3 hours, stirring occasionally.

  • Ingredients:
  • 1 bottle Boston Lager
  • ¼ cup vegetable oil
  • ½ onion, chopped
  • ½ cup chopped garlic
  • 1 tsp ground cumin
  • 1 tsp chili powder
  • 1 tsp red pepper flakes
  • ¼ cup dark brown sugar
  • ¾ cup red wine vinegar
  • 1 cup ketchup
  • 2 tbsp salt
  • 2 tbsp black pepper
  • ¼ cup tomato paste

© 2013 The Boston Beer Company, Boston, Ma
The Brewery, 30 Germania St., Boston, MA

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

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