Troegs E-Mail Newsletter


 

Troegs Tales Newsletter
In This Issue
Tröegs enters the BA Top 50!
Flying Mouflan released
Art of Drinking Tröegs

Rugged Trail… resurrected!
PA Flavor Tickets
Tröegs Events

Tröegs enters the BA Top 50!

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We are pleased to announce that Tröegs was recently named one of the top fifty craft breweries in the United States based on production statistics from The Brewers Association, the largest organization of brewers in the country. “Out of 2200 breweries, we are number fifty,” said John Trogner. “It’s amazing to see how we’ve grown from our humble beginnings over the years.” Since moving our operations from Harrisburg to Hershey in October 2011 and tripling our floor space, we have been able to increase production to meet current demand for such popular beers as Perpetual IPA, Nugget Nectar, and Mad Elf Ale. “We’re still growing in our home market,” said Chris Trogner. “Sixty percent of the beer we produce is sold in PA.” With that said, we’re expanding our capacity in 2013 in order to make the brewery more efficient while keeping our creative juices flowing. Currently, we are in the process of adding two new bottling lines, an automated packaging line, and more fermentation tanks, which will allow us to expand our Splinter series, add corked and caged bottle releases, and bring 22oz. bomber bottles back into the mix. “The new tanks will also allow us more flexibility to experiment with our Scratch beer series, our line of limited small-batch beers,” said John Trogner. This year should prove to be an exciting and pivotal one for us, and you can count on Tröegs to keep bringing fresh, flavorful and inspired beers to the table in 2013 and beyond!
 

Flying Mouflan released

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Flying Mouflan, our bold and intense American-style Barleywine Ale, is currently being shipped to wholesalers in all of our distribution markets. Described as “pushing Nugget Nectar off the side of a cliff,” Flying Mouflan is delicious and complex. Think hops dipped in candied sugar and rolled in dark chocolate nibs, and you get an idea of what this beer is all about. Due to the commissioning of our new packaging line and getting everything up and running smoothly, Flying Mouflan will not be available in bottles this year. Expect Flying Mouflan to start popping up in drinking establishments throughout our eight-state distribution footprint in the coming weeks. Growler fills are also available in our Tasting Room at the brewery.
 
Art of Drinking Tröegs Learn More
It’s time to dig out those old Tröegs bottle caps you’ve been saving. That’s right! Our Art of Drinking Tröegs bottle cap art contest kicked off last month. The rules of the contest are simple: make art using Tröegs bottle caps. You can create your artwork in any medium you desire: painting, sculpture, photography, textiles, etc. As long as you utilize our bottle caps in its design, it is eligible for the contest. The grand prize winner will receive $500 cash. We will accept entries until midnight on September 1, 2013. Still confused? Visit our web site and click on The Art of Drinking Tröegs contest link. You will find numerous examples of previous entries along with complete contest rules. Get inspired and make art!
 
Rugged Trail… resurrected!

Learn More
Our annual resurrection of Rugged Trail Nut Brown Ale hit draft lines in our Tasting Room on Friday, April 26. Rugged Trail is our rendition of a classic English Brown Ale. Originally released simply as “Nut Brown Ale,” Rugged Trail was eventually given a makeover and became one of Tröegs’ first year-round beers. Rugged Trail boasts a deep bronze hue, rocky head, and subtle hop aroma. The Toasted Amber and Chocolate malts impart a rich nutty character and creamy texture, making Rugged Trail an obvious quaffing delight! 4.6% ABV and 22 IBU. Draft and growler fills available for a limited time only!
 
PA Flavor Tickets Learn More
PA Flavor returns to the Pennsylvania Farm Show Complex in Harrisburg, PA on Saturday, May 4. Dubbed “The Ultimate Beer & Food Pairing,” PA Flavor will feature a wide variety of PA breweries and PA preferred food producers and restaurants. Don’t have tickets yet? Don’t worry! Tickets are still available for purchase at Tröegs Brewery in our General Store as well as on-line at www.paflavor.com. There is also a special VIP reception for an additional fee, which includes an extra hour featuring butler passed hors d’oeuvres and exclusive specialty craft beers. For tickets and more information, please call (717) 236-4300. Tickets will also be available at the door on the day of the event.
 

Tröegs Events Learn More
From dinners and tastings to beer festivals, our brewery reps are constantly out and about spreading the love of all things Tröegs. Check out these events in May as the weather gets warmer. Don’t forget… American Craft Beer Week is May 13-19!

Wed. 5/1 – Tröegs Pint Night @ Frisco Taphouse, 6695 Dobbin Road, Columbia, MD – 7pm to 9pm – 12 beers on tap plus pint glass giveaways!
Tue. 5/7 – Tröegs Pint Night @ British Beer Company, 263 Grand Avenue, Falmouth, MA – 7pm to 9pm – Part of South Shore Beer Week!
Wed. 5/8 – Tröegs Pint Night @ Rustico, 4075 Wilson Blvd, Arlington, VA – 6pm to 8pm – Featuring many Tröegs taps, PIPA firkin and pint glass giveaways!
Thu. 5/9 – Tröegs Beer Dinner @ Europa Restaurant, 782 Center St. Ludlow, MA – 7pm to 10pm – Eclectic dishes paired with Tröegs beers!
Wed. 5/15 – Tröegs Beer Dinner @ Iron Abbey, 680 Easton Road, Horsham, PA – 7pm – Special 5-course dinner paired with Tröegs beers!
Thu. 5/23 – Tröegs Night @ The Ruck, 104 3rd St. Troy, NY – 7pm to 9pm – Many Tröegs beers including Flying Mouflan plus pint glass giveaways!
Wed. 5/29 – Tröegs Tap Takeover @ Horsham Pub, 1144 Horsham Road, Ambler, PA – 7pm to 10pm
Fri. 5/31 – American Craft Beer Fest @ Seaport World Trade Center, 200 Seaport Blvd. Boston, MA – 6pm to 9:30pm

For a complete listing of Tröegs Events, please visit http://troegs.com/events.aspx.

 
Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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