Troegs E-Mail Newletter


Troegs Tales Newsletter
In This Issue
Sunshine Pils released
Our bottle caps. Your imagination.
Amber Waves

Scratch Beer Update
PA Flavor/Harrisburg Brewers Fest Tickets
Beer and Baseball

Sunshine Pils released

Learn More
The chilly weather we’re currently experiencing in Central PA won’t put a damper on the release of our spring and summer seasonal, Sunshine Pils. A crisp, refreshing European-style pilsner with a kicked-up hop character, Sunshine Pils won a gold medal at the 2012 Great American Beer Festival. Cases, six-packs, and single 12oz. bottles are currently available in our General Store, and cases have started shipping to retailers throughout our eight-state distribution footprint last week. Sunshine Pils is also included in our Anthology #1 sampler case, which is now available as well. Expect the draught version of Sunshine Pils to hit tap lines by mid-April.
Our bottle caps. Your imagination. Learn More
Many people have no idea what to do with a bottle cap once they open a beer. We had the same problem at Tröegs Brewery, so a few years ago we started a bottle cap art contest to cut down on the mess around the brewery. We are pleased to announce that the Art of Drinking Tröegs contest is back up and running in 2013! The rules are simple: make art using Tröegs bottle caps. Don’t limit your creativity. Your art can be flat, it can be 3-dimensional, it can be anything you envision and can make into a tangible piece of artwork (as long as you use Tröegs bottle caps). The grand prize winner will receive a $500 cash prize. Entries will be accepted until midnight on September 1, 2013. For more details, please click HERE.
Amber Waves Learn More
Speaking of masterful works of art, Tröegs Brewery was pleased to be one of twenty-five craft breweries in the U.S. invited to participate in “Amber Waves: The Art of American Craft Beer,” an exhibit held during the Craft Brewers Conference in Washington, DC this past week. For this special event, we commissioned local Central PA artist Paul Venditti to immortalize his unique vision of our Nugget Nectar logo and bring it to life. The result was a massive six-foot tall sculpture assembled exclusively from recycled packaging materials and other items found throughout our brewery. Paul spent an entire day digging around the brewery to find pieces that worked with his initial sketches to blend the concepts of beer and the machines used to create it. “Troegenator Meets Terminator,” if you will. You can view the piece and bid on it by clicking HERE. But you better hurry! Bidding ends on Friday, April 5 at 12:00 midnight.
Scratch Beer Update

Learn More
Scratch #91 – Dunkel Lager – Another first in the Scratch series, this Dunkel Lager is based on a recipe by Tröegs brewer Jeff Campbell. A traditional Bavarian dark lager brewed with Chocolate and Munich malts and German noble hops, Scratch #91 is smooth, rich and complex, but comes without the heaviness of many other dark beer styles. Scratch #91 is slated for release on Thursday, April 4 in the Tasting Room. Availability: draft and growler fills only.

PA Flavor/Harrisburg Brewers Fest Tickets
Dubbed “The Ultimate Beer & Food Pairing,” PA Flavor returns to the Pennsylvania Farm Show Complex in Harrisburg, PA on Saturday, May 4 and will feature a wide variety of PA breweries and PA preferred food producers and restaurants. General Admission and special VIP Reception tickets are now available for purchase at Tröegs Brewery in our General Store as well as on-line at The VIP reception includes an extra hour featuring butler passed hors d’oeuvres and exclusive specialty craft beers. For more information and special group discount rates, please call (717) 236-4300.
Tröegs Brewing Company is teaming up with the Cystic Fibrosis Foundation of Central Pennsylvania to host the 10th annual Harrisburg Brewers Fest on Saturday, June 15. Set in downtown Harrisburg, two sessions will run from 12:00 to 3:30pm and 5:00 to 8:30pm. The ticket price includes unlimited beer samples from up to 50 participating breweries, a sampling mug, and live musical entertainment. There will also be reasonably priced food concessions available. For more details, please click
Beer and Baseball
Over the years, beer has become a staple at ball games as much as peanuts and Cracker Jack. With the 2013 baseball season upon us, look for Tröegs beer flowing at these parks throughout the Keystone State:
· Citizens Bank Park (Philadelphia Phillies) – DreamWeaver draft (sections 113, 135 and Alley Brewing Co.); Sunshine Pils draft (section 139); HopBack bottles (a variety of sections including Alley Brewing Co.)
· PNC Park (Pittsburgh Pirates) – DreamWeaver draft (Club 3000); Troegenator and HopBack bottles (Hall of Fame Club)
· Metro Bank Park (Harrisburg Senators) – enjoy a variety of our beers in the Tröegs Beer Garden directly behind the first base line!
· Coca-Cola Park (Lehigh Valley Iron Pigs) – HopBack draft (Beer Garden)
Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033 | 717.534.1297

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