Troegs E-Mail


 

Troegs Tales Newsletter
In This Issue
Pucker Up with Nugget Nectar
PIPA in Perpetuity
Full Moon Firkin
Band of Brewers
Brew a Beer in Belgium!
Tröegs Happenings & Events
 

Pucker Up with Nugget Nectar

Learn More
With The Mad Elf entering hibernation mode, now seems a fitting time to unleash our revered mid-winter seasonal, Nugget Nectar. With a heady collection of American hops, Nugget Nectar will rekindle your romance with the succulent humulus lupulus overload you’ve come to expect from this bold Imperial Amber Ale. “Nugget Nectar was inspired by fresh new hops rolling in from the harvest,” said John Trogner. Nugget Nectar is intensified with whole flower Nugget cones added to our hopback vessel and dry-hopped with our patented HopsCyclone™ technique.  Keeping freshness in mind, we are shipping Nugget Nectar as fast as it is packaged. You can expect cases, six-packs, and bombers to start appearing in Central Pennsylvania in mid-January and expanding through our eight-state distribution area over the following four weeks. Draft Nugget Nectar will be released in mid-February and into early March.
 
PIPA in Perpetuity Learn More
After what appeared to be an unfortunate hop shortage, we are pleased to announce that Perpetual IPA is now flowing at retailers and our own General Store. Due to the overwhelming demand of our newest year-round beer (and thanks to the abundance of Citra hops from this year’s yield), we’re increasing production to ensure all you hopheads that Perpetual IPA is poised to flow indefinitely. Thanks for making this beer fly off the shelves!
 
Full Moon Firkin
The date and approximate time of a specific full moon can be calculated from the following equation:

d = 20.362955 + 29.530588861 x N + 102.026 x 10–12 x N2

For those of you who are mathematically challenged, our “Full Moon Firkin” series continues into 2013 with its first event scheduled to occur on Saturday, January 26. We will tap firkins of Nugget Nectar and Perpetual IPA for a special side-by-side tasting beginning at 3 p.m. Attributed to Native American folklore, the name “Wolf Moon” is derived from hungry wolf packs heard howling outside the natives’ villages during January’s full moon. In anticipation of the throngs of hopheads this event is likely to attract, we feel it is rather fitting to offer up this dog-eat-dog throwdown between two of our hoppiest contenders that will leave you foaming at the mouth!

 
Band of Brewers Learn More
Tröegs Brewery’s very own award-winning brewery band, Starsan, is set to come off a lengthy hiatus to participate in the inaugural Philly Beer Scene Band of Brewers event! This special charity concert will pit six local PA breweries against each other in a no-holds-barred, Battle of the Bands-style showdown. Participating breweries include Weyerbacher, Yards, Dock Street, Sly Fox, Victory, and of course Tröegs, who will be playing for the Gift of Life Organ Donation Program in memory of Danny Glover. Band of Brewers will take place at World Café Live in Philadelphia on Sunday, February 10 beginning at 1 p.m. and will also include draft beer and a special firkin from each participating brewery. For more information and to purchase tickets, please visit http://phillybeerscene.ticketleap.com/band-of-brewers/.
 
Brew a Beer in Belgium! Learn More
Tickets for Philly Beer Week’s third annual Benefit Raffle are now available. You could win a trip to the renowned De La Senne Brewery to help brew the next Philly Beer Week collaboration beer! Simply visit www.phillybeerweek.org/pbw_raffle.cfm between now and January 12 to buy raffle tickets and cast your vote (for Tröegs, obviously). Assuming you vote for Tröegs and win the contest, our very own Andrew Dickson will accompany you to Belgium to brew a world-class beer for Philly Beer Week 2013! A second-place winner will receive an exclusive Philly Beer Week gift package featuring some great beer and festival tickets. All proceeds benefit Philly Beer Week Inc., a non-profit organization to promote Philadelphia’s beer culture and tourism.
 

Tröegs Happenings & Events Learn More
Check out these sweet Tröegs events happening throughout our distribution area during the month of January.

Thu. 1/10 – Tröegs Sampling and Pint Night @ Annville Grille, 103 W. Main Street, Annville PA – 8 to 10pm – Live music by Think Tank Trio
Mon. 1/14 – Tröegs Beer Dinner @ Horseshoe Pub, 29 South Street, Hudson, MA – 7pm – 5 courses paired with 5 beers!
Fri. 1/18 – Tröegs Tap Takeover @ Issac’s Downtown, 25 N Queen St, Lancaster, PA – 5 to 7pm – 8 taps including Scratch beers!
Tue. 1/22 – Tröegs Beer Dinner @ Roast House Pub, 5700 Urbana Pike, Frederick MD – 6pm
Fri. 1/25 – Tröegs Sampling @ Whole Foods Market, 8402 Old Keene Mill Road, Springfield, VA – 4 to 7pm
Sat. 1/26 – Winter Beerfest @ High St Grill, 64 High Street, Mt Holly, NJ – 12:30 to 5pm

For a complete listing of Tröegs Events, please visit http://troegs.com/events.aspx.

 
Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
Unsubscribe

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s