Sam Adams E-Mail

Hey Badassbeer!

Happy Holidays! Can 2012 really be over in a few short weeks? It seems like yesterday we were unveiling our new spring seasonal, Alpine Spring, but lo and behold here we are several styles later, celebrating the close of another great year of brewing. The highlight of our month thus far has been the celebration of National Lager Day, a day in which we paid tribute to the style that helped launch Samuel Adams and other craft brewers.

We hope you’ve had time to enjoy the different styles in our Winter Classic’s variety pack in between shopping trips and holiday parties. While we have found breaks to enjoy a Holiday Porter (one of my personal favorites this time of year), a brewers life is never complete as we prepare to release a couple new brews to kickoff the new year (more on that below). As many of you have already done, be sure to send us a short message via Facebook or Twitter letting us know which styles you enjoyed in 2012. Your feedback is always welcome as we plan our brews for the New Year.

From our family here at Samuel Adams to yours, cheers to a festive and safe holiday season!

Cheers! - Andrew & Bert, 2011


Mass Brewers Fest

While we hope you continue to enjoy the wide variety in our Winter Classics, we’re also excited about some new brews we have to kick off 2013. In hopes the winter snow will melt and it’ll get a little warmer, we’ve dubbed our new variety pack "Spring Thaw." It’ll include some of our perennial favorites like Boston Lager, Irish Red, the return of our spring seasonal Alpine Spring and some new beers to the family. One of those new brews is a Maple Pecan Porter, which some of you may recall from our Beer Lovers Choice a few years back. Given how close the vote was and the fact we really enjoyed this brew, we decided to include it in this spring’s variety pack. As for the other two new editions to the pack…you’ll have to wait and see…

We’re also excited for the nationwide release in January of New Albion Ale, a beer brewed in collaboration with craft beer pioneer, Jack McAuliffe. New Albion Ale was first brewed by Jack in 1974 and is considered by many brewers to be the first craft beer. To learn more about the back story of this special release brew, be sure to check out the video from Jack’s brew day with Jim here.


Mass Brewers Fest

Many of us here at the brewery enjoy pairing beer and chocolate. In fact we enjoy it so much; we got together with our friends at TCHO (pronounced "choh") to create the Samuel Adams Beer Lover’s Chocolate Box, a gift box that pairs a premium chocolate style with brews from our Winter Classics Variety Pack. (Who wouldn’t want to find this combo in their stocking?)

Click here to learn more about this special gift box. To order the Samuel Adams Beer Lover’s Chocolate Box, please click here.


Mass Brewers Fest

Wondering what to bring to your holiday party this weekend? Try sprucing up your Samuel Adams Boston Lager® six-pack, a true brew for all seasons, and give the gift of "reinbeer" and cheer! Here’s what you’ll need:

Six-pack of Boston Lager
Googly eyes (six sets)
Pipe cleaners
Rudolph’s red nose and a black marker for the rest

Not only will the "reinbeer" impress party guests, but Boston Lager’s complexity and balance of malty sweetness and spicy hop character pairs nicely with the rich, comforting dishes we look forward to each holiday season.


Kick off 2013 at the Samuel Adams Boston Brewery Open House! We will be starting the new year by featuring one of the beer pillars that helped spark the craft brewing revolution, New Albion Ale. Come experience the rebirth of the first American Pale Ale and enjoy tastings of the new brews in our Spring Thaw variety pack as we welcome in the beginning of 2013.

Open House:
What: Samuel Adams January Open House
When: Thursday, January 17th from 5:00pm-8:00pm – Please arrive by 7:15pm
Where: Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

The Open House is free of charge (RSVP required). We recommend a $2.00 donation, all donations benefit local charities.


Mass Brewers Fest

As we gear up for a busy holiday season, we’re excited to collaborate with a two participants in our Brewing the American Dream program; LuLu’s Sweet Shoppe of Boston and Colonel De Gourmet Herbs and Spices of Cincinnati, to create a cookie recipe using our Samuel Adams® Winter Lager. While the cookie recipe comes courtesy of Sandy Russo at LuLu’s Sweet Shoppe, Colonel De Gourmet Herbs and Spices provided the spices needed to add the holiday flavor.

Samuel Adams® Winter Lager Cookie
Recipe by Sandy Russo of Lulu’s Sweet Shoppe

  • Ingredients:
  • ½ cup Samuel Adams Winter Lager
  • 3 cups flour
  • 1 tsp baking soda
  • 1 Tbsp ginger
  • 1 Tbsp cinnamon
  • 1 tsp orange powder
  • 2 Tbsp orange zest
  • ½ tsp salt
  • 2 sticks butter, softened
  • 1 cup firmly packed dark brown sugar
  • ½ cup molasses
  • 1 egg

Preheat oven to 350°. Beat the butter and sugar for 3 minutes, add molasses, and beat for another minute. Add the egg and beer, and beat for 30 seconds. Combine flour, salt, spices and baking soda. On the lowest speed of the mixer, beat in half of the flour mixture. Using a spoon, stir in the remaining dry ingredients. Turn dough out onto a lightly floured surface and divide into 2-3 portions; press each into a round, flattened disk and wrap well. Refrigerate for 1 hour. Roll dough to ¼" thickness and cut into desired shapes. Transfer to a parchment paper lined baking sheet & bake for 10-15 minutes, until edges are lightly browned.

  • Royal Icing (optional):
  • 3 egg whites
  • 1 lb. confectioners’ sugar
  • 1/2 tsp white vinegar
  • 1/2 tsp orange extract or pure vanilla extract

Place all ingredients in a bowl and beat on medium-high for 10 minutes. Icing will become thick and glossy. Spread over baked cookies immediately.

To learn more about our Brewing the American Dream program, visit our website here.


New Brews On The Way
Chocolate & Beer
Get Crafty
Open House
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

Smooth dark richness and spicy complexity.

First released in 2011, Thirteenth Hour is a complex blend of 13 ingredients that combines the roasted chocolate and coffee flavors of a stout with the spicy character of a Belgian ale aged in oak. To give this beer its pitch black appearance and full body, we combined seven different malts to create smooth, rich notes of coffee, chocolate, and dark fruits like raisins and plums. The dark roasted and slightly sweet flavors of a stout are blended with the unique, spicy and sour character of our Kosmic Mother Funk (KMF), an ale that’s been aged in oak tuns for up to a year. Whether you enjoy Thirteenth Hour immediately or age it a few months to further develop unique flavors, we think you’ll enjoy the combination of smooth dark richness and spicy complexity for an entirely unique and bewitching brew.

Learn more about Thirteenth Hour, Kosmic Mother Funk, and the rest of our Barrel Room Collection by clicking here.

To find this unique beer near you, head over to our Find a Sam page.

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook and Twitter to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

We also offer a 10% discount to all those who present a military ID. Please note this discount does not apply to beer.

Let us know what you think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

Privacy Policy

We take your privacy very seriously.
Take a look at our policy

If you have received this newsletter in error or you would like to leave this mailing list just click here to unsubscribe.

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s