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Troegs Tales Newsletter
In This Issue
Tröegs “Beer” End Review
Elf Frenzy
Scratch Beer Update
Full Moon Firkin
Stocking Stuffers
Tröegs Happenings & Events
 


Tröegs “Beer” End Review

With another year rapidly coming to a close, let us look back on 2012 and get nostalgic for a moment as we celebrate the first full year of Tröegs in Hershey, PA while providing a brief glimpse into the coming year.
We gave hopheads a reason to celebrate when we made Perpetual IPA a year-round offering, our first new year-round beer since JavaHead Stout. We also opened our Snack Bar in May to provide visitors with fresh, simple and local menu items to complement our hand-crafted beers.
We also hosted a few memorable events in 2012. We were pleased to be a part of the first-ever HydroWorx underwater marathon in September to help raise $350,000 for the Eagle Fund, an organization providing high-quality care and rehabilitation to our nation’s wounded warriors. Plans are already under way for another underwater marathon in 2013. Also, The Harrisburg Brewer’s Fest celebrated its 9th anniversary and boasted sold-out attendance at both sessions. To date, the festival has raised over $800,000 for the Cystic Fibrosis Foundation. Expect another fantastic festival in 2013 with over 50 participating breweries pouring a wide variety of craft beers from around the country.
Finally, we capped off our first year in Hershey with a huge win at The Great American Beer Festival in Denver, CO, where we took home three gold medals for HopBack Amber, DreamWeaver Wheat, and Sunshine Pils. As if that wasn’t enough, we also won Mid-Size Brewery of the Year!
As we ramp up for 2013, expect to enjoy more Scratch beers as well as bigger batches of seasonal favorites like Nugget Nectar and Mad Elf in the coming year. You may even see a Splinter release or two! By mid-2013, we anticipate increased production and efficiency by introducing a brand new bottling line and additional fermentation tanks. One thing is certain, though; we will continue to produce quality and consistent beers that you’ve all come to expect and enjoy from Tröegs. Here’s to looking forward to a fantastic New Year!
 

Elf Frenzy Learn More
That’s right! Elf Season has been prolonged as we recently released the draft version of our festive holiday seasonal, The Mad Elf Ale. The Elf hit the tap lines in our Tasting Room on Monday, November 19. Expect plenty of Elf sightings all throughout our distribution footprint as well. So kick back, relax, and enjoy some liquid Christmas next time you’re out and about. You can also pick up six-packs, cases, bombers, and mammoth 101oz. gift bottles at your nearest beer retailer. But you’d better hurry, because The Elf is rumored to go into hiding soon!
 

Scratch Beer Update Learn More
Scratch #81: Export Lager– This particular beer style originated in Dortmund, Germany in the 19th Century to compete with the more fashionable pilsners of the day. Scratch #81 harkens back to one of the first Tröegs beers ever produced – our Bavarian Lager. This slightly dry, pale golden lager has subtle hop bitterness and a fairly low ABV, making it a perfect session beer. Availability: draft only. Release date: 11/30/12.
Scratch #82 – Tripel – The term “Tripel” was popularized by Trappist brewery Westmalle to describe its brawniest strong pale ale. Well, we assure you that this is indeed one brawny Triple! Brewed with 450lbs. of PA honey and Westmalle yeast, expect this latest Scratch Tripel to be sweet and stealthy with plenty of alcohol weight. Availability: cases, six-packs, growlers, and draft. Release date: 12/7/12.
Scratch #83 – ¿Impending Descent? – As we spiral further toward the end of the Mayan calendar, Tröegs is brewing up a special beer to commemorate the expiration of planet Earth. Celebrate the countdown to extinction and raise a goblet of this colossal Russian Imperial Stout as we plummet into oblivion. If your tongue doesn’t disintegrate as a result of the birthday party cheesecake jellybean BOOM, it most certainly will wreak major havoc on your taste buds. ¿Impending Descent? is as enormous, face-melting, and palate-numbing as it sounds. If there ever was a last beer to enjoy before the apocalypse, this is it!
Availability: cases, six-packs, growlers, and draft. Release date: 12/12/12.
 
Full Moon Firkin Learn More
Join us in the Tasting Room on Friday, December 28 for the last “Full Moon Firkin” event of the year. Assuming the world doesn’t come to an end on December 21, we will tap a firkin of ¿Impending Descent? at 3 p.m. followed by subsequent firkins as needed. Since we will have become fully ensconced in winter by then, come celebrate the “Cold Full Moon” with a beer that will warm you up from the inside out!
 
Stocking Stuffers Learn More
It’s not too late to pick up some great stocking stuffers for the holidays! Stop by our General Store at the brewery or shop our on-line Tröegs Gift Shop and check out some brand new items, such as a variety of Tröegs iPhone decals, Mad Elf patches, and Mad Elf tree ornaments. Look for newly designed Mad Elf winter hats later this week as well. You can also pick up a new Women’s long sleeve DreamWeaver shirt for the special female beer drinker in your life. Finally, we have a variety of infant and toddler apparel for “Baby’s First Christmas.” Don’t forget to place your on-line order by Thursday, December 20 to guarantee delivery for Christmas.
 

Tröegs Happenings & Events Learn More
Check out some tasty Tröegs events throughout our distribution area during the month of December.

Dec. 4 – Tröegs Night featuring Mad Elf @ Sedona Taphouse, Richmond, VA (6pm to 8pm)
Dec. 8 – Mad Elf Party @ Field House, 1150 Filbert Street, Philadelphia, PA 19107 (7pm)
Dec. 12 – Annual Mad Elf Event @ Frisco Taphouse, Columbia, MD (7pm to 9pm) – 12 Tröegs beers and glassware giveaway!
Dec. 12 – Mad Elf in the Abbaye @ The Abbaye, 637 North 3rd Street, Philadelphia, PA 19123 (7pm)
Dec. 13 – 3rd Annual Mad Elf Night @ Moe’s Tavern, 10 Railroad Street, Lee, MA (7pm)
Dec. 14 – Tröegs Night @ Stars on Hingham Harbor, 4 Otis Street, Hingham, MA (7pm)
Dec. 19 – Ugly Sweater Party @ Perch Pub, 1345 Locust Street, Philadelphia, PA 19107 (7pm)
Dec. 19 – 12 Brewers of Christmas @ Meadhall, 4 Cambridge Center, Cambridge, MA (7pm) – Toys for Tots benefit!

For a complete listing of Tröegs Events, please visit http://troegs.com/events.aspx.

 
Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297

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