Sam Adams E-Mail


Tuesday, November 20, 2012 4:53 PM

Hey Badassbeer!

Hello and an early Happy Thanksgiving! This month edition of What’s On Tap is loaded with flavor between beer, recipes, and pairing suggestions.

We start though with a heartfelt note to anyone affected by Hurricane Sandy. We’ve always known that little things can make a big difference in the taste of our beers, so in that same spirit we’ve got a series of activities going on here at the brewery to help raise money and gather supplies to help in the relief effort. We know we can’t fix everything, but we believe that the sum of many small actions can make a big impact. So if you’re reading this and were not affected, we encourage you to join in the relief efforts. One way you can add your support is to come on down to the Boston Brewery, take a tour and leave a donation. All donations from now until the end of the year will go to the relief efforts. To those who’ve already contributed through donations of money, food, clothing, or time we raise a glass to you this Thanksgiving holiday.

Even though the news coverage wanes, the needs persist. The Red Cross and other charitable organizations need our continued support.

Turning our attention to the brewing front, we remain busy shipping out this year’s Winter Classics mix packs with the staple brews you’ve come to enjoy during the holiday season. A Boston Lager by the fire or a Chocolate Bock after a hearty meal? Don’t mind if we do.

So grab your favorite Sam style and enjoy this month’s What’s On Tap.

Cheers!

Cheers! - Andrew & Bert, 2011

TRY IT AT HOME:
CRAFT BEER VS. RED WINE

Mass Brewers Fest

More and more, drinkers are appreciating craft beer in the same way they would a fine wine (i.e. smelling, tasting, proper pouring and glassware). They’re even expanding their options to include full-flavored craft beers as an alternative to red wine – in cooking, food pairings and gifting. Craft beers are brewed with the finest quality ingredients, yet can be more accessible and approachable than red wine, making them a great pairing for many foods.

To have a little fun comparing craft beer and red wine, we’ve created a tasting experience for you to try at home. With Thanksgiving coming up, what better time to see if both of these favorites have a place at the table.

PERFECT PINT HOLIDAY GLASSWARE

Mass Brewers Fest

This holiday season, we’re getting into the gift giving spirit with a Samuel Adams Boston Lager® glassware giveaway! In specially-marked Boston Lager 12-packs you’ll find a code that can be redeemed on our e-store for a pair of free perfect pint glasses (a $15 value) to give as a gift to the beer lover in your life… even if that person is you.

Please note: Shipping and handling is not included in this offer.

Unfortunately due to state laws, residents of Virginia and Texas are unable to participate in this offer. Visit SamuelAdams.com for more information.

DECEMBER OPEN HOUSE

Ring in the holiday season with some fresh brewed beers at our December Open House. We’ll be featuring beers from our Winter Classics variety pack and pairing them with delicious handmade treats from Boston-based chocolatier Purefections Chocolate.

We will also be collecting toys to donate to Toys for Tots for the holidays. As a special thank you when you bring in a new, unwrapped toy (value of $15 or greater) or a monetary donation of $15 you’ll receive a special tasting of our 10th anniversary release of Utopias.

Open House:
What: Samuel Adams® December Open House
When: Thursday, December 13th (5:00pm-8:00pm) – Please arrive by 7:15pm
Where: Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

The Open House is free of charge though an (RSVP is required). We recommend a $2.00 donation which benefits local charities.

NEWS FROM SAMUEL ADAMS BREWING THE AMERICAN DREAM

Mass Brewers Fest

We’d like to welcome the newest member of the Brewing the American Dream program, Mindy’s Catering! Since purchasing Mindy’s Catering in 2000, co-owners Erin White and Fredy A. Robles have continued to operate as a family-owned, full-service catering business serving Washington, D.C. As part of a recent effort to improve their business, they decided they needed funding in order to buy their own equipment. Through the Samuel Adams Brewing the American Dream program and their existing relationship with The LEDC, they received a loan that will help them purchase equipment and other supplies – saving them approximately $25,000 per year in rental costs – and invest in additional promotional materials to market and grow their catering business.

Want to learn more about the Samuel Adams Brewing the American Dream program? Visit our website or sign-up for one of our upcoming local speed coaching events:
– New York, NY on December 3rd –
Get details and register here.
– Lehigh Valley, PA on December 5th –
Get details and register here

REMINDER! Small Business Saturday returns THIS SATURDAY. Find out how you can get involved and be sure to shop local!

COOKING WITH SAM:
THANKSGIVING EDITION

Mass Brewers Fest

Beer… it’s not just for drinking during the Thanksgiving Day football games anymore. Here are a few seasonal dishes to help put your Winter Classics variety pack to work in the kitchen this holiday season. Need help finding Winter Classics in your area? Head over to our Find a Sam page.

Holiday Porter Beer Soup

  • Ingredients:
  • 3/4 cup of Samuel Adams® Holiday Porter
  • 4 cups chicken stock
  • 1/4 cup garlic infused olive oil
  • 3 tablespoons all-purpose flour
  • 2 cups of grated extra-sharp Cheddar
  • Salt and black pepper

Heat the olive oil in a saucepan over medium heat. Whisk in the all-purpose flour and cook until the mixture starts to bubble (roughly 3-4 minutes). Whisk in the chicken stock and bring the mixture to a boil, then reduce the heat to a simmer. Slowly drop in the cheese while stirring until fully melted and smooth. Add Holiday Porter and cook until heated through. Add salt and pepper, to taste. Cooks roughly 4 to 6 servings.

Looking for a unique side to serve with your turkey? We recommend a roasted turkey with Old Fezziwig bread pudding.

And to finish up a big meal, here’s a lighter dessert option that incorporates our favorite Boston Lager called Adams Apple.

IN THIS ISSUE

Beer Vs. Wine
Holiday Glassware Offer
Open House
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

A hearty and warming brew perfect for any winter’s day.

A new edition to our small batch brews, Merry Mischief, arrives just in time to ring in the holiday season. This rich, dark gingerbread stout provides aromas of the holidays that hint at the merriment within. The flavor of gingerbread comes alive beginning with the smooth sweetness and heartiness of dark roasted malts with a touch of wheat. To give this stout a layer of complexity and lingering heat, we added a combination of spices including cinnamon, nutmeg, cloves, and ginger and increased the strength to 9% ABV for a hearty and warming brew perfect for any winter’s day.

To learn more about Merry Mischief and view the tasting video please click here.

And to find it near you, head over to our Find a Sam page.

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook and Twitter, to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

TOUR HOURS
Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

Let us know what you think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

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The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

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