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Troegs Tales Newsletter
In This Issue
Tröegs Wins Big at 2012 GABF
Elf Season is in full swing!
Scratch Beer Update
Full Moon Firkin
Tröegs Holiday Gift Ideas
Tröegs Happenings & Events
Tröegs Wins Big at 2012 Great American Beer Festival! Learn More
If you haven’t heard the news by now, we are pleased to announce that Tröegs fared quite well at the 2012 Great American Beer Festival (GABF) in Denver, CO on October 13. In addition to hauling back three gold medals for our year-round beers HopBack Amber and DreamWeaver Wheat, as well as our seasonal Sunshine Pils, we also captured the Mid-Size Brewing Company of the Year award. Thar’s gold in them thar beers!

Elf Season is in full swing! Learn More
Mad Elf Ale made its 2012 debut on October 15 when bottles hit the streets. But wait! The frenzy and excitement stirred by the Elf will continue into November as it hits draft lines all across our distribution footprint. Expect Mad Elf to start popping up on draft Thanksgiving week. Don’t forget to pick up a six-pack, case, or 101-oz. gift pack at your local distributor or the Tröegs Brewery General Store… because once it’s gone, you’ll have to wait until next season to get some!
Speaking of our holiday ale, Mad Elf recently got a cheesy makeover when we unveiled our new seasonal Snack Bar menu in September. One item that stands out as a festive holiday treat is our Mad Elf Fondue. Featuring eight ounces of delectable cheese sauce made with white cheddar, heavy cream, milk, flour, and (of course) Mad Elf, we bake this creamy concoction until it is golden brown and then serve with crusty baguette pieces and sliced apples for dipping. Stop by the Snack Bar and try some!
Scratch Beer Update Learn More
Pumpkin Ale – After a slight delay due to Hurricane Sandy, our much-anticipated Scratch #79 – Pumpkin Ale was just released today. Dubbed “Master of Pumpkins,” Scratch #79 is only available on draft in our Tasting Room, so be sure to stop in and get some before it vanishes into the night. And yes, we will fill growlers.
Belgian Brown Abbey Ale – To celebrate Chris Trogner’s first wedding anniversary, we’ve returned to his favorite beer style – Belgian Brown Abbey Ale. Scratch #80 will hit draft lines in the Tasting Room very soon. Also, we will have a limited number of cases for sale in our General Store.
Full Moon Firkin Learn More
Join us in the Tasting Room TONIGHT (10/31) at 5 p.m. for the third installment of our “Full Moon Firkin” event as we celebrate Halloween with the release of our first-ever Pumpkin Ale by filling up giant pumpkins from Strites’ Orchard and tapping them like firkins. Also, don’t forget to mark your calendar for November’s event on Wednesday 11/28. Sometimes referred to as “The Frosty Moon,” we will tap a firkin of JavaHead Stout to warm your soul and prepare for the transition into winter. Stay tuned for more details as the event gets closer.
Tröegs Holiday Gift Ideas Learn More
The release of Mad Elf means the holiday season is right around the corner, so be sure check out some great holiday gift ideas for the beer geek in your life. In addition to brand new Mad Elf Christmas tree ornaments arriving later this week, we also have Mad Elf soap and newly designed Mad Elf T-shirts for men and women. We will also have Tröegs iPhone decals available in the coming weeks. Stop by our General Store at the brewery or shop our on-line Tröegs Gift Shop. Place your on-line order by Thursday, December 20 to guarantee delivery for Christmas.

Tröegs Happenings & Events Learn More
Check out some tasty Tröegs events throughout our distribution area during the month of November.

Nov. 2 – Tröegs Cupcakes @ Cavanaugh’s Rittenhouse, 1823 Sansom St, Philadelphia, PA 19103 (5pm to 7pm)
Nov. 6 – Tröegs Beer Dinner @ Slate Bar & Grill, 109 High Street, Boston, MA 02110 (7pm)
Nov. 8 – Tröegs Beer Dinner @ J’s at the Village, 619 Baltimore St, Gettysburg, PA 17325 (6pm to 8pm)
Nov. 8 – Tröegs Dinner featuring Scratch #78 @ The Port Tavern, 84 State Street, Newburyport, MA 01915 (7pm)
Nov. 14 – Tröegs Firkin Night @ Standard Tap, 901 N 2nd St, Philadelphia, PA 19123 (6pm to 11pm)
Nov. 16 – 32nd Annual “Happy You” Night featuring Mad Elf @ Grey Lodge Pub, 6235 Frankford Ave, Philadelphia, PA 19135 (5pm to 9pm)
Nov. 29 – North Shore Mad Elf Release Party @ Amesbury Ale House, 33 Main Street, Amesbury, MA 01913 (7pm)

For a complete listing of Tröegs Events, please visit

Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033 |

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