Sam Adam’s E-Mail

Hey Badassbeer!

Happy October! As our team returns from Denver after another successful Great American Beer Festival, we have a lot of great news to share. We’re excited to announce the return of a beer that helped kick start the American craft beer movement as well as our newest LongShot American Homebrew contest winners. At the festival we poured some of the first samples of our 10th anniversary release of Utopias to much excitement from Sam drinkers. To wrap up a great weekend in Denver, we took home a silver medal for Double Bock in the German-Style Doppelbock/Eisbock category.

On the brewing front, we’ve been busy transitioning from fall to winter brews for November. While we anticipate some disappointment from the always vocal OctoberFest lovers, we’re excited to share some new brews, the return of other holiday favorites, and the 10th anniversary release of Utopias. Look for that to hit shelves in November.

Before you run off to stock-up on the last of this year’s OctoberFest and Harvest Pumpkin Ale, we hope you enjoy this month’s edition of What’s on Tap.


Cheers! - Andrew & Bert, 2011


Mass Brewers Fest

On a sunny Friday morning at the Great American Beer Festival in Denver, Jim joined craft brewing pioneer Jack McAuliffe to announce that Jack’s original New Albion Ale would be brewed and bottled for the first time in 30 years. As with Jack’s original, this American Pale Ale has a moderate hop bitterness with lingering citrus and floral notes while the malt provides an upfront cereal character with a sweet finish.

Jack is credited with developing the nation’s first craft brewery, The New Albion Brewing Company, back in 1976 and many craft brewers today (including Sierra Nevada, Russian River and Mendocino Brewing Co., to name a few) acknowledge him as the grandfather of craft brewing. While Jack was able to produce 450 barrels annually at the peak of his brewing days, he struggled competing in a market dominated by mass domestic beers during a bad economy which eventually led to New Albion closing its doors in 1982. In an attempt to preserve history, Jim purchased the New Albion trademark in 1993 to protect its integrity as a craft beer. We also wanted to protect the name of the brewery, New Albion Brewing Company.

Jack visited our Boston Brewery and provided memories and insight on brewing this New Albion Ale so that our brewers could recreate it and target a release date of January 2013. All profits of New Albion Ale will be issued directly to Jack as a thank you from us and all other craft brewers and drinkers alike.


Mass Brewers Fest

From nearly 1,000 homebrews from across the country, three stellar beers have emerged from the pack. We’re proud to announce this year’s Samuel Adams LongShot American Homebrew winners: Connecticut’s Zack Adams’ Magnificent Seven Double IPA, and California resident James Schirmer’s Beerflower Wheat, and our employee Dave Anderson’s Strawberry Lager. The three winning brews will be in the 2013 LongShot Variety 6-Pack. Click here to learn more about each winning style.

Think you have the brew that to win? Aspiring homebrewers will have a chance to submit their beers in next year’s contest that kicks off in March 2013. Be sure to keep tabs on for information, contest rules, and regulations.


Mass Brewers Fest

As the temperature continues to drop and we inch closer towards the winter season, we have been busy brewing a variety of styles that perfectly suit these colder days. Early November will mark the beginning of one of our long standing favorites, Winter Classics. This year’s lineup will include Samuel Adams Boston Lager®, Winter Lager, Old Fezziwig Ale®, Holiday Porter, Chocolate Bock and a brand new holiday brew, White Christmas.

An unfiltered white ale brewed with holidays spices (cinnamon, nutmeg and orange peel), White Christmas brings together the familiar citrus and wheat characters of a white ale with classic warming holiday spices. This limited edition winter brew can be found in the Winter Classics variety pack as well as in its own 6-pack.

We’re also excited to introduce Samuel Adams® Merry Mischief, a gingerbread stout, as the latest addition to our small batch brews. Only available for a short time starting in November, this rich, dark gingerbread stout bursts with the aromas of the holidays. The smooth sweetness and heartiness of dark roasted malts and a touch of wheat combine with rich warming spices like cinnamon, clove, nutmeg, & ginger to create the essence of gingerbread for a spicy and festive holiday treat.

Look for these holiday brews starting in November on our Find a Sam page.


Warm up for the winter at our November Open House. We’ll be featuring our latest small batch brew, Merry Mischief. Come join us to start the wintery season off right with some delicious holiday brews.

Open House:
What: Samuel Adams® Merry Mischief
When: Thursday, November 29th from 5:00pm-8:00pm – Please arrive by 7:15pm
Where: Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

The Open House is free of charge (RSVP required). We recommend a $2.00 donation, all donations benefit local charities.


Mass Brewers Fest

Edward Belden has combined his passion for cycling with a passion for ice cream. Using an environmentally friendly bicycle churning process, he’s created Peddler’s Creamery, a unique organic dairy and vegan ice cream shop located in downtown Los Angeles. Despite studying ice cream production and working in the industry, Edward was unable to get an approval for a loan from a traditional lender due to his start-up status. Consequently, he turned to Samuel Adams Brewing the American Dream and expects to hire eight employees when Peddler’s Creamery opens its doors in November.


Did you know that October is National Chili Month? To honor this classic fall comfort food, our culinary partner Chef David Burke put together a special recipe for Samuel Adams Boston Lager® Pork and Pumpkin Chili. Like all chili recipes, this is open to your interpretation so feel free to add your own touch.

Samuel Adams Boston Lager Pork
and Pumpkin Chili

  • Ingredients:
  • 2 bottles Samuel Adams Boston Lager
  • 4 pounds boneless pork shoulder, cubed
  • 2 tsp pepper
  • 2 Tbsp salt
  • 1 Tbsp ancho chili pepper
  • 2 onions, chopped
  • 4 cloves garlic, chopped
  • ½ cup tomato paste
  • 2 Tbsp oil
  • 1 poblano pepper
  • 1 can cannellini beans
  • 1 quart chicken stock
  • 2 cups cubed pumpkin
  • Toasted pumpkin seeds
  • Grated Jack cheese

Season pork shoulder with pepper, salt and ancho chili. Saute in a large pan until pork is browned. In a large pot, sweat the onions, garlic and poblano pepper in oil until browned. Add in the tomato paste and stir. Add the browned pork to the onion mixture. Serves 6.

Deglaze the pork saute pan with Boston Lager and reduce by two thirds. Pour into a large pot and add cannellini beans and chicken stock. Simmer on low for 3 hours until the pork is tender. At 2.5 hours, add in the cubed pumpkin. Finish with toasted pumpkin seeds and grated Jack cheese


New Albion
Winter Classics
Open House
Cooking With Sam

Beer of the Month

Samuel Adams

Samuel Adams Featured Beer

Rich, velvety, and malty.

Fresh off of a silver medal at this year’s Great American Beer Festival is our Samuel Adams® Double Bock. First brewed in 1988 this was our original “big beer”. It is rich, velvety, and malty with over a half a pound of malt per bottle. This intensely rich lager has been a hidden favorite for many years due to its decadent richness, smooth sweetness and strength. The deep malts are balanced with a subtle hop note from the Tettnang Tettnanger and Hallertau Mittelfrueh Noble hops.

Click here to learn more about Double Bock’s history and brewing process.

To try this award winning beer, look for it in 4-packs and just released 22oz. bottles. To find it near you go to our Find a Sam page.

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook and Twitter, to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

To learn more about touring our Boston Brewery and view our current tour schedule, please click here.

Let us know what you think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

Privacy Policy

We take your privacy very seriously.
Take a look at our policy

If you have received this newsletter in error or you would like to leave this mailing list just click here to unsubscribe.

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s