Samuel Adams E-Mail

Hey Badassbeers!

Happy September! There is a lot of excitement around the Brewery as we get knee deep into the fall season. We’ve been brewing around the clock in anticipation of four large OctoberFest celebrations happening this weekend in Boston, Cincinnati, Denver and Chicago. We had to brew a bunch more OctoberFest to try and set a world record in stein hoisting (more on that below). Not to worry, we still found time to brew Boston Lager, Harvest Pumpkin and the rest of your favorites.

Speaking of OctoberFest (the beer), what’s this about an OctoberFest milkshake? Turns out a restaurant has taken our fall brew and created a beer-infused milkshake. An innovative dessert to follow the classic fall food pairing of OctoberFest and brats!

We hope you will all join in for this weekend’s Hoist Heard ‘Round the World attempt. In the meantime enjoy this month’s edition of What’s on Tap!


Cheers! - Andrew & Bert, 2011


Mass Brewers Fest

We’re attempting the largest simultaneous stein-hoisting ever and we need your help. Whether participating at one of our four big OctoberFest celebrations in Boston, Cincinnati (home of the second largest celebration outside of Munich, Germany!), Denver and Chicago, or from the comfort of your own home, join us on September 22 at 8:00 PM EDT in an attempt to set a world-record for the most people hoisting a stein together! For additional information on these events, see:


CAN’T MAKE IT TO ONE OF THESE EVENTS TO PROST WITH US? Be sure you tune into our Facebook page at 8:00 p.m. EDT Saturday to see Jim lead thousands of Sam fans from coast to coast in a prost that just might be heard around the world.


Mass Brewers Fest

For the first time together in a 6-pack, we’re excited to release Samuel Adams® Latitude 48 IPA, Samuel Adams® Whitewater IPA, and Samuel Adams® Noble Pils in our newest variety pack: Samuel Adams® Hop Tour™. These three styles are brewed with hops from different growing regions around the world, including Germany, Czech Republic, United Kingdom, Australia and right here in the United States. In total, 13 different hop varieties went into brewing these three beers.

Enjoy a Hop Tour from the comfort of your own home by visiting our Find a Sam page.


Mass Brewers Fest

In addition to the Hoist Heard ‘Round the World, we’ve had a few thousand Sam drinkers from all over the country compete in our Stein Hoisting Competition. The top men’s and women’s times stand at over 16 and 20 minutes, respectively. However, the big question still remains…how long could YOU hoist a five pound stein? Stein Hoisting events are happening coast to coast in our attempt to find the 2012 Samuel Adams National Stein Hoisting Champion. The winners will receive a trip for two to the 2013 Oktoberfest Celebration in Munich, Germany!

Grab some friends and find a Stein Hoisting Event near you!


Last month we welcomed in the beginning of our fall season with our friend Norman Miller who was on hand to promote his new book "Beer Lover’s New England" and kick-off the stein hoisting season. For our October open house we’ll be featuring brews from our Harvest Collection Variety Pack and offering another round of stein hoisting. To add to the excitement we’re inviting back our Stein Hoisting finalists from competitions held in New England to crown the New England Champion!

Open House:
What: Samuel Adams® OctoberFest
When: Tuesday, October 23rd (5:00pm – 8:00pm) – Please arrive by 7:15pm
Where: Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

The Open House is free of charge (RSVP required). We recommend a $2.00 donation, all donations benefit local charities.


Mass Brewers Fest

The fall season can be a great time of the year to experiment with BBQ sauces. You can create wings for the game, pull out the crock pot for a pork shoulder or even take it up a notch with a smoker. Whatever your cooking preference, our chef partner David Burke has a unique and simple BBQ sauce recipe that incorporates our favorite brew, Boston Lager.

Samuel Adams Boston Lager® BBQ Sauce

  • Ingredients:
  • 1 bottle Boston Lager
  • ¼ cup vegetable oil
  • ½ onion, chopped
  • ½ cup chopped garlic
  • 1 tsp ground cumin
  • 1 tsp chili powder
  • 1 tsp red pepper flakes
  • ¼ cup dark brown sugar
  • ¾ cup red wine vinegar
  • 1 cup ketchup
  • 2 Tbsp salt
  • 2 Tbsp black pepper
  • ¼ cup tomato paste

In a large sauce pan, heat all ingredients, stir and cover. Reduce by half, and simmer over low heat for 2 to 3 hours, stirring occasionally. Strain and serve with your favorite cut of meat.

Looking for another unique BBQ sauce recipe? Take a look at this one featuring Dark Depths!


Take A Hop Tour
Stein Hoisting
Open House
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

A distinct roasted character with traditional pumpkin pie spices.

An up and coming fall favorite, Harvest Pumpkin Ale is brewed with over 17 pounds of real pumpkin per barrel which adds full body and sweetness to this dark reddish amber brew. Deep roasted malts, including smoked malt, lend a distinct roasted character while traditional pumpkin pie spices give this beer a subtle spice note that warms you up as the temperatures begin to drop.

While pumpkin ales have been cropping up more from craft brewers over the past few years, this style is actually one of the oldest to originate in America. Early colonists lacked some of the classic beer ingredients, so in place of malt, other fermentable sugars such as molasses, squash, or pumpkin were used. The style wasn’t well received at first because the pumpkin was used for its sugar alone rather than its flavor. Not until recently have pumpkins been used in addition to malt and other spices to create flavorful pumpkin ales. For our take on the style we’ve used a large portion of real pumpkin to give it a smooth richness and flavor.

To try our Harvest Pumpkin Ale, look for it in 6-packs and in our Harvest Collection Variety Pack. To find a location visit our Find a Sam page.

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook and Twitter to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

We also offer a 10% discount to all those who present a military ID. Please note this discount does not apply to beer.

Let us know what you think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

Privacy Policy

We take your privacy very seriously.
Take a look at our policy

If you have received this newsletter in error or you would like to leave this mailing list just click here to unsubscribe.

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

2 comments on “Samuel Adams E-Mail

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s