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Hey Badassbeer!

Some of you may be receiving this email for the second time. It appears we had a line of code sneak into our newsletter within the Beer of the Month column that noted Hazel Brown’s has “A distinct sweet and slightly tart cherry flavor.” Anyone who had the opportunity to try Hazel Brown understands that it clearly does not have hints of Cherry, though that might be a pretty interesting brew. We’ve gone ahead and updated the text for Hazel Brown accordingly. Apologies for the double hit to the in-box!

Football is in the air as the last summer vacations are taking place and Labor Day weekend is just around the corner which means it’s a great time to be a Sam Adams drinker… Samuel Adams® OctoberFest has returned! A perennial fall favorite, OctoberFest is our take on a Bavarian-style lager with notes of sweet caramel and toffee and a light hop note. While some may say it’s a tad early, we’re confident OctoberFest has the perfect balance to close out the summer and look forward to the cooler days ahead.

While OctoberFest brewing has taken a lot of our time here at the brewery, that’s not the only style we have in-store for the changing of the seasons. Our Harvest Collection 12-pack also includes our go-to favorite Boston Lager, Harvest Pumpkin Ale, Latitude 48 IPA, Dunkelweizen and a new brew Hazel Brown (more on that below). Talk about variety… OctoberFest gives you a brew with five different malts while Latitude 48 IPA boasts five different hops.

Enjoy the final weeks of summer and we look forward to sharing more of what’s in-store for the fall in this month’s edition of What’s on Tap! Cheers!

Cheers! - Andrew & Bert, 2011


Mass Brewers Fest

As we alluded to above, Samuel Adams® Hazel Brown is the newest member of our beer family and was brewed to honor the fall hazelnut harvest. A nut brown ale, Hazel Brown’s medium body holds a discrete hazelnut aroma with slightly sweet caramel and toffee notes from the malts and an underlying spiciness from the hops.

We’re also excited about the arrival of our newest Small Batch release, Samuel Adams® Fat Jack! With no shortage of flavors (we crammed in 28 pounds of pumpkin per barrel), this double pumpkin ale has a deep russet color and a full bodied, roasty sweetness from the addition of fall spices. This fall brew is available for a limited time in 22oz and draft in some areas. Fat Jack is just rolling out so visit our Find a Sam page to check it out near you.


Mass Brewers Fest

How long can you hoist a five pound stein? Join us at one (or several) of our Stein Hoisting events for the chance to be crowned the 2012 Samuel Adams National Stein Hoisting Champion and win a trip for two to the 2013 Oktoberfest Celebration in Munich!

Grab some friends and find a Stein Hoisting Event Near You!


Mass Brewers Fest

On July 26th for the first time in our Boston Brewery’s history, Jim Koch was a bridesmaid, a best man and the brewer of Samuel Adams Brewlywed Ale… all in one day! Take a look at this blog post recapping the day’s festivities.


At Samuel Adams we believe that passionate, driven people can make their dream of small business ownership a reality. In partnership with leading microlender Accion, Samuel Adams Brewing the American Dream® increases the success of small food, beverage & hospitality businesses by combining expert business coaching and advising with access to small business capital. Here’s a success story from Robin Gentry McGee of Just Great Foods.

Last year Robin applied for a $5,000 loan after learning about Samuel Adams Brewing the American Dream® with the hopes of getting her product line off the ground and running. One of her product ideas was a formula that was in the research and development phase at the time with the goal of providing people that wanted a healthy boost and may also be available to patients on feeding tubes in hospitals. It is a combination of whole foods blended together, instead of the sugar and water mixture that is currently used in hospitals. The idea for this formula was born when her elderly father slipped and fell and became bed-ridden. Robin realized that his feeding tube was connected to a sugar and water mixture lacking nutritional value. She started to blend together whole foods and replaced the sugar and water with her own formula.

Robin launched her formula at a medical conference in June of 2011 while finalizing plans for product distribution with local supermarkets. She used the remainder of her loan money to launch a frozen entree line at Dorothy Lane supermarkets, a small grocery chain in the Dayton, Ohio area. The entrees are healthy dinners for people on the go. "I was fortunate to receive a loan through the Samuel Adams Brewing the American Dream® program that allowed me to push my products through the development phase and get closer to bringing it to those who need it," Robin commented. "I am excited to continue to help people lead healthier lives."

Are you or someone you know a small business owner in the food and beverage industry? Learn more about Samuel Adams Brewing the American Dream®.


If you’re like us, after a summer of countless cookouts with hamburgers, hot dogs and seafood, it may be ready time to switch things up. With the help of our friend and chef partner David Burke, here’s a great recipe for tacos featuring our classic Samuel Adams Boston Lager®. Try these for a change of pace at your Labor Day cookout.

Samuel Adams Boston Lager® Cut Tacos (Serves 4)

  • Ingredients:
  • 4 Boston Lager Cuts
    (details on Boston Lager Cuts below)
  • 12 taco shells
  • Shredded lettuce
  • Chopped tomatoes
  • Guacamole
  • Method

Grill Boston Lager Cuts for 3-4 minutes on each side and slice. Place into the taco shells and garnish with shredded lettuce, chopped tomatoes guacamole, and the Chimi-Chorizo sauce (recipe below).

Chimi-Chorizo sauce

  • Ingredients:
  • 1 cup chopped chorizo
  • 2 cloves garlic, chopped
  • 1 cup diced onion
  • 1 cup red pepper chopped
  • 1 bottle Samuel Adams Boston Lager
  • 12oz chicken stock
  • 1 tsp red pepper flakes
  • 2 tsp smoked paprika
  • 1 tsp salt
  • ¼ tsp cayenne pepper
  • ¼ cup chopped cilantro
  • ¼ cup olive oil

Sweat out chorizo with olive oil in a medium sauce pan. Add peppers, onions and spices and cook for 20 minutes over medium heat until tender. Add Boston Lager, and reduce by half. Add chicken stock, and reduce to a sauce-like consistency. Serve with the tacos.

Boston Lager Grilled Peaches

  • Ingredients:
  • 6 peaches, halved and pitted
  • 1 bottle Samuel Adams Boston Lager
  • 1 tsp sugar
  • 1 tsp salt

Combine peaches, salt, sugar and Boston Lager in a bowl. Marinate for 6 hours. Grill peaches for one minute per side and serve alongside tacos.

SAMUEL ADAMS BOSTON LAGER CUT: Tasting packages featuring the Samuel Adams Boston Lager Cut and our Boston Lager Pint Glasses are available online through Robinson’s Prime Reserve. Enter the code SAMADAMS in step one of the checkout process for a 30% discount on your order.

For more recipe ideas, visit


New Brews
Prost With Us!
Brewlywed Ale
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

In honor of the fall hazelnut harvest…

… we wanted to brew a flavorful nut brown ale that encompassed everything about the fall season. Samuel Adams® Hazel Brown’s roasty and nutty aroma puts you in the mood for fall just as the leaves start to change. The flavor of hazelnut combines with a slightly sweet caramel and toffee malt character that’s a perfect pairing with the savory flavor of grilled pork. Medium in body, this brown ale finishes smooth with subtle underlying hop spiciness.

While nut brown ales may not have a particularly long or exotic history in comparison to some other beer styles, brown ales have been around in England since the late 17th century. As brewers began using pale malts as the base of their beer (moving away from the more expensive brown malts) in the early 19th century, this style became harder to find. But they weren’t gone long, their resurgence began by the early 1900s and by the 1920s, brown ales were reborn as a popular style. Fast forward a bit to our Hazel Brown, we created Northern English Brown Ale which is slightly more robust in flavor and strength than mild Southern English Brown Ales.

To try our Hazel Brown, look for it in our Harvest Collection pack near you. To find a location visit our Find a Sam page.

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook and Twitter and to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

We also offer a 10% discount to all those who present a military ID. Please note this discount does not apply to beer.

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The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

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