Sam Adams E-mail


Hey Badassbeers!

Happy May all! What a great time to be a craft brewer. Jim and a few of our brewers recently returned from the Craft Brewers Conference in San Diego with a gold medal in the "Wood and Barrel-Aged Strong Beer" category at this year’s World Beer Cup for our 2011 release of Utopias! But the celebration will be short lived as we gear up for American Craft Beer Week, going on this week! Take a look below for more information on how you can get involved.

On a brewing front, we’ve got a different take on April showers bringing May flowers as we introduce our new IPA Hopology variety pack that boldly features a variety of a brewers favorite flower! We also have our new radler, Porch Rocker, that’s set to make its way to your local store later this month.

Thank you for another fun and exciting month of brewing. Cheers!

Cheers! - Andrew & Bert, 2011

CELEBRATE AMERICAN CRAFT BEER WEEK

Samuel Adams Beer Lover's Choice

It’s the mother of all beer weeks! We’re excited to be celebrating American Craft Beer Week (ACBW) now through May 20. ACBW is deemed by Congress as the national week to recognize American craft brewers across the country for their contributions as small businesses. It’s hosted by the Brewers Association and celebrates the ever-advancing craft beer culture in the US. Learn how you can get involved by heading over to our Facebook page.

INTRODUCING TWO NEW SMALL BATCH BREWS

Mass Brewers Fest

We’re looking forward to the release our two newest limited release creations, Norse Legend and Verloren, for a variety of reasons. Not only are they two personal favorites of our brewers, they each have long and storied pasts that we were excited to explore.

Mass Brewers FestNorse Legend, we’ve been working on this unique sahti ale at the brewery for over 8 years trying to get it just right and we’re excited to finally get to share it. This ancient Finnish style dates back to the Vikings and was traditionally homebrewed by women. Their technique of filtering the beer through juniper branches was a bit difficult to replicate in our brewery. We tried a bunch of variations and finally landed on aging the beer on a bed of juniper berries, infusing it with just the right balance of woodsy, herbal character. We also incorporated specialty malts for a rich smoothness and rye for an earthy spice . To learn more about Norse Legend click here.

Mass Brewers FestVerloren, comes from the almost extinct German style of gose (pronounced "goes-uh"). Originating outside of Bavaria, this unfiltered wheat ale departs from that tradition with another layer of flavor and unexpected dry smoothness. Golden and hazy with the crisp twang of wheat, Verloren also has a softness to it that’s enlivened by a touch of salt for a mineral quality and coriander for peppery spice. Learn more about Verloren here.

HEARTS GO OUT TO THE BREWING COMMUNITY

From one brewing family to another, we raise a pint in sadness as the craft beer community lost two individuals over the past few weeks. Darryl Goss, who was Cambridge Brewing Company’s first head brewer, lost his battle with ALS after a valiant 6 year fight. Donations in Darryl’s name can be made through ALC Foundation’s page. Ben Harris, who was a member of the Redhook Ale Brewery brewing team in Portsmouth, New Hampshire, lost his life when a keg exploded during a routine cleaning. He leaves behind a wife and unborn child. Donations to Ben’s family can be made to Alysha Miller Harris Baby Fund c/o TD Bank, 20 International Drive, Portsmouth, NH 03801.

LONGSHOT® AMERICAN HOMEBREW CONTEST® REMINDER

Mass Brewers Fest

Remember to register and ship your homebrews for our LongShot® Contest in the next two weeks. For more information about the contest, please visit our LongShot Homebrew Page.

JUNE OPEN HOUSE

Our Boston Brewery kicks off the summer season with one of our newest additions, Samuel Adams® Porch Rocker™. This Bavarian style radler combines the malty sweetness of a traditional Helles with a fresh squeezed lemon tartness to create an incredibly satisfying summer brew. Just like the season this brew is only here for a limited time, so what better way to celebrate brew than with some live entertainment? Our Porch Rocker beer will be paired with some live music courtesy of "The Porch Rockers"! The Porch Rockers, a local band, create original music in the tradition of their mutual heroes: Muddy Waters, Hank Williams, B.B. King, Elvis Presley, Bob Dylan and Eric Clapton.

Open House:
What: Samuel Adams® Porch Rocker™
When: Tuesday, June 26 (5:00 pm – 8:00 pm) – Please arrive by 7:15pm
Where: Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

The Open House is free of charge (RSVP required). We recommend a $2.00 donation, all donations benefit local charities.

COOKING WITH SAMUEL ADAMS

As the weather gets warmer with each passing day, we find ourselves reaching for something cool and refreshing (besides a Sam Adams, of course). With the help of Chef David Burke, we introduce to you… the Boston Lager Float

The Boston Lager Float

  • Serving Size: makes one float
  • Ingredients:
  • ½ bottle of Samuel Adams® Boston Lager
  • 2 scoops dulce de leche ice cream
  • 1 tsp agave syrup
  • Fresh nutmeg
  • Fresh cinnamon

Combine Boston Lager and agave syrup, place two scoops of ice cream in float glass, pour beer/agave mixture, top with nutmeg and cinnamon to taste.

For more recipe ideas, visit www.samueladams.com

IN THIS ISSUE

Craft Beer Week
New Small Batch Brews
Longshot Reminder
Open House
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

A spirited reinvention of a Belgian tradition.

The long held brewing traditions of Belgian monks aren’t meant to be broken. Yet, to the monks’ dismay, the distinctive character of Belgian yeast with its spicy clove and fruit notes can be reimagined when combined with the brazen hop character of an IPA. These hops impart a citrusy, piney, and earthy flavor that’s balanced by a roasted malt sweetness for a complex and playful brew.

Our inspiration for Grumpy Monk (5.7 percent ABV, 55 IBU’s) began with the idea of taking some of the elements we loved about IPAs, with their citrusy, piney character, and seeing what happened when we combined it with other style influences. In our travels to Belgium we fell in love with the complex character of their distinctive yeasts with their spicy and fruity quality. This wasn’t an obvious fit with the hop character of an IPA but we had to give it a shot. The trick was in finding the balance of these flavors. The result is golden ale with layers of complex flavor from apricot and clove, to a cereal maltiness, and a citrusy hop finish.

Grumpy Monk is now available exclusively in our limited-edition IPA Hop-ology variety pack. Take a look at our Find a Sam page to find it near you.

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook and Twitter to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

TOUR HOURS
Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

We also offer a 10% discount to all those who present a military ID. Please note this discount does not apply to beer.

Let us know what you think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

Privacy Policy

We take your privacy very seriously.
Take a look at our policy

If you have received this newsletter in error or you would like to leave this mailing list just click here to unsubscribe.

The Boston Beer Company | 30 Germania Street | Boston, MA 02130 | United States

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s