Samuel Adams E-mail


Hey Badassbeer!

It’s Halloween and autumn definitely turned a bit scary this weekend in the Northeast as Mother Nature decided to let us know it’s time to transition to Winter Lager!

We’ve been jamming down here developing new brews. In this issue of "What’s on Tap" you’ll learn about some of our new limited release beers that we previewed at the Great American Beer Festival last month. We also announced the winners of the 2011 American Homebrew Competition at the GABF more on that below.

Many of you have been hoisting steins of OctoberFest in bars across the country in hopes of winning a trip to Bavaria for next year’s Oktoberfest in Munich. Congratulations to all the local winners!

There’s a ton on tap this month including a report from Jim’s hops selection trip, grilling tips, special fall recipes, a call for homebrews and more!

Pop open your favorite Sammy and enjoy this month’s WOT!

Cheers! - Andrew & Bert, 2011

Longshot Winners

Samuel Adams Beer Lover's Choice

Each year, we hold our annual employee homebrew competition as part of our American Homebrew Contest called Longshot.

The three employee finalists get to take their brews to the Great American Beer festival where they serve samples to the festival-goers in hopes of being chosen as the winning brew.

This year Sean Warnock, Joe Recker, and Fred Hessler made the trip to the GABF. After three days of pouring and talking up their beers, we had a winner! Fred’s alt beer will now join Corey Martin’s Munich Dunkel & Joe Formanek’s Imperial Stout in the 2012 Longshot variety pack.

Congratulations to all!

Get ‘Em While You Can!

Mass Brewers Fest

One of the greatest parts of being a brewer is experimenting with new recipes. Our latest additions will only be available for a limited time, but they are worth hunting down.

The Vixen – Seductively sweet, but brings the heat. This beer starts out with nice chocolate flavor, followed by heat from the chili that is enticing without being overbearing.

Tasman Red – a devil of a beer to classify. Red ale meets an IPA around the 50 IBU mark. Citrusy with a strong malt backbone that is sure to please.

Third Voyage – is a double IPA that features cascade hops from around the globe, it’s a hop lover’s dream.

Griffin’s Bow – a beautiful blonde barley wine that’s aged on oak to impart intriguing tropical notes like coconut, lemongrass, and a hint of vanilla.

Strength + Will Power
= Stein hoisting

Samuel Adams Beer Lover's Choice

Many people contact us each fall about how much they love Samuel Adams Octoberfest. Got to admit…it’s one of my personal favorites and I can’t wait for it to arrive and am equally sad once it’s gone.

I have just enough patience to wait for it to return each autumn, but could never have enough will power to come close to winning our stein hoisting competition. Imagine holding an Ofest at arms length for more than 5 minutes!

Check out pictures from some of the events and check the leader board.

Elevate your Fall Tailgate
with the Samuel Adams
Boston Lager
® Cut

Samuel Adams Brewing The American Dream

Kick off your game day with a winning line-up: Samuel Adams Boston Lager paired with the Samuel Adams Boston Lager Cut! This fall, high-quality online meat purveyor Robinson’s Prime Reserve, is offering Boston Lager’s ideal beef counterpart, the Samuel Adams Boston Lager Cut, as part of two specialty grilling packages nationwide. Both packages include the Samuel Adams Boston Lager Cut as well as the Samuel Adams Boston Lager Pint Glass. Pair with Boston Lager for the perfect game day match-up.

The Samuel Adams Boston Lager Cut Package includes six (8 oz) Samuel Adams Boston Lager Cuts and two Samuel Adams Boston Lager Pint Glasses for $79.95.

The Samuel Adams Mixed Grill Package comes with four (8 oz) Samuel Adams Boston Lager Cuts, six (8 oz) burgers, crafted from the same high-quality beef, and four Samuel Adams Boston Lager Pint Glasses for $89.95.

This signature cut of beef was designed by Jake Dickson, owner of the renowned, NYC-based artisanal butcher shop Dickson’s Farmstand Meats, to be the ultimate pairing for Samuel Adams Boston Lager. The brew’s upfront malt flavor matches the caramelized flavors of the meat, and its hoppy finish prepares the palate for the next bite. The beef and beer intersect with great caramel notes and sweetness, while the elegant hoppiness of Boston Lager finishes the rich, meaty flavor of the Cut.

To order visit: http://www.robinsonsprimereserve.com/samuel_adams.aspx

Samuel Adams® Brewing The American Dream®

Brewing The American Dream

This month, we feature Linda DeMarco, one of our recent Samuel Adams Brewing the American Dream program beneficiaries. Linda’s company Boston Pretzel needed a new oven to keep up with the growing demand at her retail location in Boston’s historic Faneuil Hall.

Linda’s specialty is a fresh baked sesame & salt pretzel, which you’ll notice is missing the center opening…turn them on their side and you’ve got a "B" for Boston! What could go better with a Boston Pretzel than a Samuel Adams Boston Lager® as the B’s kick off their defense of the cup?

Visit us for more information on how Brewing The American Dream is helping food, beverage, and hospitality small businesses.

Samuel Adams Recipe

Brewing The American Dream

Samuel Adams Boston Lager Glazed Chicken Wings

Check out this amazing recipe over at our Food & Beer page on samueladams.com!

IN THIS ISSUE

Longshot
Get ‘Em While You Can
Stein Hoist
The Boston Lager Cut
Brewing The American Dream
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

Smooth, rich, and dark, with the robust flavor and creamy texture of chocolate.

More about this beer…

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