Sam Adams E-mail

Hey Badassbeer!

Hello from the Boston Brewery! Down here the dog days of summer are anything but lazy. We’ve got several new brews in various stages of development. There are so many people dropping in to take tours, taste a sample or two and pick up a trinket at the gift shop that it can make maneuvering the forklift an interesting exercise!

As brewers we’re always running a bit ahead of the season, so as summer winds down for most of you, we’re fully into the flavors of fall. While it may be hot down here in the brew house in the middle of August, it’s not just due to the weather. There are events being planned, special brews being made for the start of the football season, and some intense training going on for the upcoming stein-hoisting competitions.

We’ve also got stories of some deserving, hard working beneficiaries of the Brewing the American Dream program to share. So reach into the cooler, do a blind pull of your favorite Sam style and read on.

Cheers! - Andrew & Bert, 2011

Samuel Adams®
Harvest Collection

Samuel Adams Beer Lover's Choice

Autumn is a time for big, hearty beers and this year’s Harvest Collection variety pack delivers on that promise. This line up of brews compliment the boldest tailgates around by featuring:

New to the pack is Samuel Adams® Bonfire Rauchbier, a hearty brew with a bold smoky flavor and a sweet malty finish. Try pairing the Bonfire Rauch with your favorite barbeque…delicious!

Looking for a place to find the Harvest Collection?

End of Lockout Means
Taps Can Flow!

Mass Brewers Fest

Thankfully, there will be a 2011 football season! That means tailgating with great food and great beer.

It also means New England homebrewers get a shot at the big time.

The 2011 Patriot Homebrew Contest kicked off Thursday August 11th with an announcement from Jim Koch at Gillette Stadium. The 2010 winner was Jim Prucha (show below). Jim’s Baltic Porter, will be served in the Samuel Adams Brewhouse for the 2011-2012 football season. The 2011 call for entries ends on December 15, 2011. Visit our Patriot Homebrew page for all the details.

Samuel Adams®
Beer Lover’s Choice

Samuel Adams Beer Lover's Choice

Our Samuel Adams Beer Lover’s Choice contest is still in full swing featuring the deep red Samuel Adams® Oaked Ale, with its mocha and toffee aromas, or the sweet and nutty Samuel Adams® Maple Pecan Porter, with its slightly tangy finish. Which will it be? It’s just too early to tell. Voting continues each and every day down here at the brewery.

Learn more about this year’s contenders, and throw your support behind the beer you think will win, by liking the style on Facebook. And don’t forget to cast your OFFICIAL vote, down at the Samuel Adams Boston Brewery!

Prost with us!

Samuel Adams Brewing The American Dream

This September, beer drinkers across the country will compete for their chance to be crowned the Samuel Adams® National Stein Hoisting Champion and win a trip for two to the 2012 Oktoberfest Celebration in Munich!

Visit to find out how you can compete at an event near you.

Samuel Adams Dunkelweizen

Come hoist a stein at the best Octoberfest this side of Bavaria!
What: Samuel Adams® OctoberFest Celebration at the Castle
When: Friday, September 9th, 5:00 – 10:00pm – VIP night
Join Jim Koch as he taps the ceremonial first keg

Saturday, September 11th, 12:00 noon – 10:00pm
Live bands, over 15 different styles of Samuel Adams® beers, games, food, and of course the stein hoisting contest!

Where: The Castle at Park Plaza
130 Columbus Avenue, Boston, MA

For tickets visit – hurry tickets are going fast! LIMITED TIME ONLY: Purchase a ticket by THIS FRIDAY 8/19 by 10PM EST and you will be entered to win an OctoberFest prize pack (OctoberFest hat, key chain, t-shirt and stein signed by Jim Koch)!

The 2nd Annual
Mass Brewers Fest

Come join the 20+ member breweries in the Massachusetts Brewers Guild for the second annual Mass Brewers Fest! This fantastic event will provide the opportunity for local beer lovers to sample summertime favorites, as well as specialty beers brewed exclusively for this festival by the brewers in the Commonwealth. On the harbor, with city skyline views, the live music and a broad selection of delicious beers made in the Bay State will make for a delightful evening for all those attending. This is a great way to kick off Labor Day weekend!

The Mass Brewers Fest will begin at 6:00 pm on Friday, September 2, 2011 at the World Trade Center Head House Concourse, located at 200 Seaport Boulevard, Boston. Tickets are a great value at $35, with a souvenir cup and beer samples included. The first 500 beer lovers to purchase a ticket will receive a discounted ticket price of $29. For more information and to purchase tickets, please visit the Massachusetts Brewers Guild website at

Samuel Adams® Brewing
The American Dream

Brewing The American Dream

This month, we feature Linda DeMarco, one of our recent Samuel Adams® Brewing the American Dream program beneficiaries. Linda’s company Boston Pretzel needed a new oven to keep up with the growing demand at her retail location in Boston’s historic Faneuil Hall.

Linda’s specialty is a fresh baked sesame & salt pretzel, which you’ll notice is missing the center opening…turn them on their side and you’ve got a "B" for Boston! What could go better with a Boston Pretzel than a Samuel Adams Boston Lager®, right Linda?

For more information on Brewing The American Dream, and how we are helping food, beverage, and hospitality small businesses, click here.

American Homebrewers
Association Rally

Thanks to all who attended last month’s American Home Brewer’s Rally.

More than 100 local home brewers joined us at the Brewery for the 2011 AHA Rally for some delicious food from our friends at Northeast Cafe and some great beers. Of course the favorite beer that evening was our special Patriot Homebrew winning beer. Jim Prucha’s Baltic Porter got high marks from his home brewing peers…high praise indeed!

Boston Brewery Open House

As the summer comes to a close, we are ending the season with a grand celebration that will launch into the Fall; the season of Beer Festivals. This Open House we will have our very own OctoberFest. We begin with a Bavarian Band that will serenade us through the evening. You can tantalize your pallets with the delicious appetizers from Karl’s Sausage Kitchen and Boston Pretzel. But what would an OctoberFest be without the beer? We will have Samuel Adams Octoberfest on draft along with one other specialty brew so you can prost all night long!

In the spirit of OctoberFest, we will host a stein hoisting contest. Anyone who wishes to participate must arrive by 6:00 to sign up. (Please note this contest is limited on participants and entry slots may fill up before 6:00). The stein hoisting contest will begin at 6:30. We will have one Frauen (female) and one Männlich (male) winner.

Karl’s Sausage Kitchen & European Market ( has been around since 1958 and has been delivering their old world recipes for 53 years. Like us, they use the finest ingredients and spices to create their authentic European Sausage just like you would find in Germany. Karl’s Sausage is also a recipient of our very own philanthropic program Samuel Adams Brewing the American Dream.

Brewing the American Dream stems from the core of who we are as a company and the dream that Jim Koch had in 1984 when he decide to start The Boston Beer Company on a shoestring. Despite the obstacles, he followed his dream and today, Samuel Adams is the most award winning brewery in the world. Jim wanted to begin a program that could help others to achieve their dreams. To learn more, or to refer a small business, visit our website: (

Want to contribute to Samuel Adams® Brewing American Dream? For every $2.00 donation you make at the August Open House, you will be entered in a chance to win two tickets to OctoberFest, PROST!

Boston Brewery Open House
What: OctoberFest
When: When: August 25th 5:00-8:00p.m. Please arrive by 7:15p.m. at the latest.
Where: Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

Be sure to RSVP as space is limited.

Visit the brewery and take a taste home with you!
Planning a trip to Boston? Swing by the brewery for a tour. We now sell bottles out of our brewery in Jamaica Plain. Available now are the three beers featured in the
Samuel Adams® Barrel Room Collection
, stop by the gift shop to pick up one of these unique brews today.

Samuel Adams Recipe

Sam’s Beer Broiled Brats


2 bottles of Samuel Adams® OctoberFest or
Samuel Adams Boston Lager®
8 fresh bratwurst
1 large onion
8 hotdog rolls
All condiments know to man

Cut a large onion into 1 to 2 " pieces. Put onions, bratwurst into pot and pour in Samuel Adams® OctoberFest. Boil for 10-15 minutes at 350 degrees. Take onions and bratwurst out and grill bratwurst for an additional 5 minutes. Place bratwurst, onions and all condiments in a roll and enjoy.


Harvest Collection
Patriot Homebrew Contest
Beer Lover’s Choice
Prost With Us!
Mass Brewer’s Fest
Brewing the American Dream
Cooking With Sam

Beer of the Month
Samuel Adams Featured Beer

Brewed with five varieties of malted barley for a big, rich flavor.

The first thing you notice when pouring a glass of this seasonal beer is the color. Samuel Adams® OctoberFest has a rich, deep reddish amber hue which itself is reflective of the season. Samuel Adams Octoberfest masterfully blends together five roasts of malt to create a delicious harmony of sweet flavors including caramel and toffee. The malt is complimented by the elegant bitterness imparted by the Bavarian Noble hops. Samuel Adams Octoberfest provides a wonderful transition from the lighter beers of summer to the heartier brews of winter.

More about this beer…

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.

Join us on Facebook, to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Featured Sam Gear

Labor day isn’t that far off but you can still hang on to summer with this classic Summer Ale T-shirt. Get yours here.

We’re in the thick of the grilling season, so what is your favorite beer and food pairing for summertime barbequing?


Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

We also offer a 10% discount to all those who present a military ID. Please note this discount does not apply to beer.

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