Samuel Adams E-mail


Hey Badassbeer!

Hopefully you’ve been enjoying these relaxing summer days and taking it nice and easy, because it would appear that your beer calendar is about to get quite full. We’ve got lots of great events coming up, including the American Hombrewers Association (AHA) Homebrewing Rally, the 2nd Annual Mass Brewers Fest, and our very own Samuel Adams® Octoberfest event here in Boston.

We’ve also got news on the latest addition to our limited release draft lineup, the first craft brewer recipient in our Samuel Adams Brewing The American Dream® program, and a great summer seafood recipe to break out during your next cookout.

So pop the top on a Sam Summer, fire up the grill, and while those coals are heating up, check out what’s on tap.

Cheers! - Andrew & Bert, 2011

Samuel Adams
Beer Lover’s Choice

Samuel Adams Beer Lover's Choice

The taps are wide open for our 2011 Beer Lover’s Choice® contest. As always, this is a tough choice to make, and one that we leave humbly in the hands of our loyal Sam Fans. Will it be the deep red Samuel Adams® Oaked Ale, with its mocha and toffee aromas, or the sweet and nutty Samuel Adams® Maple Pecan Porter?

Learn more about this year’s contenders, and throw your support behind the beer you think will win, by liking the style on Facebook. And don’t forget to cast your OFFICIAL vote, down at the Samuel Adams Boston Brewery!

The 2nd Annual
Mass Brewers Fest

Mass Brewers Fest

Come join the 20+ member breweries in the Massachusetts Brewers Guild for the second annual Mass Brewers Fest! This fantastic event will provide the opportunity for local beer lovers to sample summertime favorites, as well as specialty beers brewed exclusively for this festival by the brewers in the Commonwealth. On the harbor, with city skyline views, the live music and a broad selection of delicious beers made in the Bay State will make for a delightful evening for all those attending. This is a great way to kick off Labor Day weekend!

The Mass Brewers Fest will begin at 6:00 pm on Friday, September 2, 2011 at the World Trade Center Head House Concourse, located at 200 Seaport Boulevard, Boston. Tickets are a great value at $35, with a souvenir cup and beer samples included. The first 500 beer lovers to purchase a ticket will receive a discounted ticket price of $29. For more information and to purchase tickets, please visit the Massachusetts Brewers Guild website.

Dunkelweizen Limited
Release Draft

Samuel Adams Dunkelweizen

We’re excited to continue our limited release draft series, with a brewery favorite – Samuel Adams® Dunkelweizen. This dark wheat beer was inspired by the classic German style that can be difficult to find in the US today. Our version of the style is authentic to the Bavarian tradition, with its combination of slight tartness from the wheat and full flavor from its dark malts as well as the notable yeast character. The traditional Bavarian yeast imparts a wide spectrum of flavors that make the beer unique.

And remember, since this is a limited release, all styles won’t be available in all areas. Be sure and check the beer finder to see where these beers may be on draft near you.

Samuel Adams Brewing
The American Dream

Samuel Adams Brewing The American Dream

In early April we announced the expansion of our Samuel Adams Brewing the American Dream program, to include craft brewers nationwide. We’re excited to report that we’ve welcomed the first brewer recipient into the program, MateVeza located in San Francisco!

James Woods, a long time homebrewer, opened MateVeza in 2004, brewing an organic beer using Mate, which is tea from South America. The beer is currently sold on the West Coast, and with his loan from Brewing the American Dream, he will be able to brew more to meet the growing demand for his IPA and Black Lager.

For more information on Brewing The American Dream, and how we are helping food, beverage, and hospitality small businesses, click here.

American Homebrewers
Association Rally

Come join us at the Samuel Adams Boston Brewery on July 28th, for the annual American Homebrewer’s Association (AHA) rally. This great event provides homebrewers of all skill levels an opportunity to mingle with one another and chat about your newest brews..

Entrance to the event includes:

•Four complimentary samples of Samuel Adams beers
•Light fare provided by Northeast Catering
•Meet The Boston Beer Company Brewery Ambassadors
•A complimentary Samuel Adams Boston Lager® Glass
•An opportunity to mingle with other New England homebrewers
•Chance to win great raffle prizes from the AHA, Boston Beer Company and Beer & Wine Hobby

Please note in order to attend this event you must present a valid AHA membership card, or purchase one at the event. A one-year membership is $38.00; the discount rate at the door is $33.00 and has incredible benefits, such as:

•Discounts on beer and food at pubs across America.
•Knowledge sharing in the AHA Forum
•Subscription to Zymurgy homebrewing magazine
•A complimentary Samuel Adams Boston Lager® Glass
•Members-only session at the Great American Beer Festival

To learn more about the full AHA member benefits, visit HomebrewersAssociation.org.

What:
July AHA Rally (You must have your AHA membership card, or you will need to purchase a membership at the door.)

When:
Thursday, July 28th 5:00pm-8:00pm (please arrive no later than 7:00. The raffle drawing will be held at 7:00 sharp.)

Where:
Samuel Adams Boston Brewery
30 Germania Street
Boston, MA 02130

MBTA Orange Line to the Stony Brook Station stop

Be sure to RSVP as space is limited.
Visit the brewery and take a taste home with you!
Planning a trip to Boston? Swing by the brewery for a tour. We now sell bottles out of our brewery in Jamaica Plain. Available now are the three beers featured in the Samuel Adams® Barrel Room Collection, stop by the gift shop to pick up one of these unique brews today.

Samuel Adams Recipe

Shrimp Boiled in Beer and Spices

INGREDIENTS:

2 pounds of shrimp (15-20 count, preferably in the shells)
2 cups of water
2 12 oz. bottle of Samuel Adams Summer Ale
2 bay leaves
1 teaspoon cayenne
4 tablespoons pickling spice
6 drops of hot sauce
1 head garlic, left whole

COOKING INSTRUCTIONS:
Wash the shrimp and set aside. Put all the remaining ingredients in a 6-quart stockpot, and bring to a boil. Boil for 10 minutes, and then add the shrimp. After the liquid returns to a boil, boil the shrimp for 5-7 minutes until they are pink and firm. Remove the shrimp and let them cool to room temperature or refrigerate. Serve on platters and enjoy.

IN THIS ISSUE

Beer Lover’s Choice
Mass Brewer’s Fest
Dunkelweizen Draft
Brewing The American Dream
AHA July Rally
Cooking With Samuel Adams

Beer of the Month
Samuel Adams Featured Beer

Bright and citrusy, brewed with Grains of Paradise.

Samuel Adams® Summer Ale is an American wheat ale. This summer seasonal uses malted wheat, lemon peel and Grains of Paradise, a rare pepper from Africa first used as a brewing spice in the 13th century, to create a crisp taste, spicy flavor and medium body. The ale fermentation imparts a background tropical fruit note reminiscent of mangos and peaches.
All of these flavors come together to create a thirst quenching, clean finishing beer perfect for those warm summer days.
More about this beer…

Join the Conversation!

We brew our many styles of Samuel Adams beer for the same reason you enjoy drinking them, simply for the love of beer.
Join us on Facebook, to keep up with news, special event announcements, and to participate in the conversation with a community of beer lovers who are as passionate about Samuel Adams beer as you are.

Featured Sam Gear

Long after the warm weather is gone, you can still hang on to the summer in this white Summer Ale T-shirt. With our Samuel Adams Summer Ale logo on the front, and our boating scene on the back, you will look super cool while manning the grill and sipping your favorite brew. Get yours here.

We’re in the thick of the grilling season, so what is your favorite beer and food pairing for summertime barbequing?

CAST YOUR VOTE NOW!

Tour Information

In our opinion, there is no better Samuel Adams experience than the one you get here at the Boston Brewery. Come learn about our history, the brewing process and, of course, taste some of our award winning beers.

TOUR HOURS
Monday – Thursday: 10am – 3pm
Fridays: 10am – 5:30pm
Saturdays: 10am – 3pm

30 Germania Street
Boston, MA 02130
MBTA Orange Line –
Stony Brook Station

We also offer a 10% discount to all those who present a military ID. Please note this discount does not apply to beer.

Let us know what you think!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you’d like to know. We’re flexible and we want to hear from you. Click here to send us a note.

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